Established in 1984, Nike Communications remains a leading force in the marketing of prestige brands. In fact, the agency just celebrated its 40th anniversary, reflecting on its legacy of transformative campaigns and their impact on culture and consumer behavior. Building on this reflection, the agency launched an ambitious new business plan, securing two major wins: reclaiming Constellation's luxury wine portfolio after a two-year hiatus and adding Wheels Up, a leader in private aviation. Nike Communications also spearheaded several exciting client projects throughout the year. These included the celebration of Montblanc's 100th Anniversary of the Meisterstück, the highly anticipated opening of COQODAQ, and the 25th Anniversary of Eleven Madison Park. Additionally, the agency played a pivotal role in the opening of Kona Village, A Rosewood Resort, and the launch of Rosewood Impacts, a global initiative focused on delivering positive social and environmental impact. The agency further expanded by focusing on strategic partnerships, securing collaborations for clients like Savannah College of Art and Design with brands such as Leica, LoveShackFancy, and The Four Seasons. Notably, Nike Communications facilitated talent partnerships for Bacardi brands, featuring Timothée Chalamet, Jimmy Butler, and Paris Hilton, among others.
Leadership team:
Nina Kaminer, President & Founder
Abby Vinyard O'Melia, Executive Vice President
Bernice Kwok-Gabel, Chief Creative Officer
Ross Matsubara, Senior Vice President, Spirits/Style Director
Sara Helmig, Senior Vice President, Travel & Hospitality
Felicia Kwong, Vice President, Spirits
Matthew Smith, Vice President, Wine, Home, and Design
Kendall Maldonado, Vice President, Travel & Hospitality
Brian Boye, Vice President, Lifestyle
Erin Jaffe, Vice President, Spirits & Wine
Gina Cannon, Vice President, Lifestyle
Randall Ryles, Vice President, Digital
Cindy Plotts, Chief Talent and Culture Officer
Shaneeza Balgobin, Chief Financial Officer
Martinique Brown, Director, Diversity, Equity & Inclusion
Notable long-term clients:
Montblanc, Rosewood Hotels & Resorts, Bacardi Limited, P&G Prestige Men's Grooming brands, Riedel
New client wins:
ANA Bar & Eatery Project, Baccarat, Baobab, Constellation Brands, Harmonia Healthcare, Kessler Collection, Moose Knuckles, Morganthal Frederics, NIOD, Rosewood Property San Miguel, Rosewood Property Schloss Fuschl, Silversea, Six Senses Rome, TWE Drop of Sunshine, Wheels Up
Describe the key tenets of your agency's mission and ethos.
“Over the last 40 years, we have built a strong reputation for understanding what motivates our clients' consumers, as well as for our ability to help brands reach and inspire that consumer. It always starts with a deep exploration of a brand's mission and purpose, as we develop an insightful story-telling strategy that connects with the cultural zeitgeist. Sometimes that requires an enhancement or evolution of brand image. Other times it involves a brand transformation. Our clients include innovation leaders and established brands with uncompromising standards for excellence. We are very proud of the work we have done with some of the world's most prestigious brands, helping them build community through innovative programming, partnerships and collaborations, experiential events and unique content. Always, these decisions are led by the drive to immortalize our clients into the cannon of culture.”
