Since its inception in 1981, MMGY Global has grown into a leading integrated marketing agency specializing in travel and hospitality. With a diverse team across North America and additional resources in the UK and Europe, MMGY has made significant strides in reviving travel over the past year. Notable achievements include the successful Spring Fling Getaway campaign for Apple Vacations, which leveraged its relationship with "TODAY with Hoda & Jenna,” and a high-profile project for the State of Poland Foundation. MMGY Global’s North American PR practice saw commendable growth, driven by a mix of organic expansion and new client opportunities. The agency’s commitment to innovation is further demonstrated by the development of new brand reputation tools, including a Brand Health Report and Risk Assessment, which have bolstered its ability to attract and cross-sell to clients. Additionally, MMGY's focus on empowering employees to pursue projects they are passionate about has spurred growth, particularly in Latin America and Mexico.
Leadership team:
Julie Freeman, EVP, PR, Americas
Lauren Kaufman, Managing Director, PR, North America
Andrea Braunstein, VP & Director of Crisis
Maggie LaCasse, VP
Derek Klaus, VP
Ines Cano, VP
Sara Gorgon, VP
Notable long-term clients:
British Virgin Islands Tourist Board; Visit Costa Rica; Crystal Coast, North Carolina; Destination Greater Victoria, B.C.; Fort Myers - Islands, Beaches and Neighborhoods; Travel Texas; Visit Atlantic City; Visit California; Visit Corpus Christi; Visit Dallas; Visit Greater Palm Springs; Visit Santa Barbara; Visit SLO CAL; Visit St. Pete/Clearwater, Florida; Borgata Hotel Casino & Spa / MGM Tower; Concord Hospitality; New York Marriott Marquis; Sensei; Windjammer Landing, Saint Lucia; Aurora Expeditions; Oceania Cruises; Apple Leisure Group; Exodus Adventure Travels; LATAM Airlines; City Cruises and City Experiences by Hornblower; Travel & Adventure Shows
New client wins:
Airshare Private Aviation; Big SNOW at American Dream; Goway Travel; Manasota Key Resort; Mountain Creek Resort; Patina Restaurant Group - Paseo, Céntrico, and Tiendita at Downtown Disneyland; Radisson Blu Aruba; Railbookers; Visit La Paz, Mexico; Visit NC Smokies.
Describe the key tenets of your agency's mission and ethos.
“As the world's foremost integrated marketing agency specializing in travel and hospitality, inspiring people to go places is more than just a line—it is at the core of everything we do as a team. From telling stories that inspire consumers to travel to providing opportunities that empower our staff to grow, this mantra is driven by the following five values we share across the global agency: Inclusive: By embracing our differences and learning from each other, we will grow together; Empowering: We believe that to go places as a company, we must give others the opportunity to shine; Curious: Our relentless search to understand and seek out new ideas leads to groundbreaking success; Creative: Being creative isn't about design and copy, but the approach we all take to finding solutions; Transformative: To lead the industry, we must strive to find new opportunities and embrace change.”
