Meg Connolly Communications (MCC) continues to shape the luxury market by transforming the artistic and cultural essence of its clients into compelling stories that deliver impactful results. This past year, the agency played a pivotal role in launching The Fifth Avenue Hotel, orchestrating a strategic press campaign that secured high-profile media coverage across top outlets. The hotel’s debut was further celebrated with exclusive events, including a Fashion Week collaboration with Moda Operandi featuring Oscar de la Renta’s latest collection, drawing an elite crowd. For the hotel’s grand opening, MCC arranged for Sarah Jessica Parker to christen the property by pouring champagne into a 20-foot tower at Café Carmellini, an event that went viral when Parker shared it with her 9.7 million followers, resulting in a surge in reservations and global recognition for the hotel. MCC also strengthened The Fifth Avenue Hotel's presence through carefully curated social media partnerships and activations, leading to industry accolades from prestigious travel and lifestyle publications. While maintaining a boutique approach, MCC has strategically expanded its client roster and added new team members, ensuring that senior leadership remains deeply involved in driving the success of every account.
Leadership team:
Meg Connolly, Founder
Slater Gillin, Creative Director & SVP
Notable long-term clients:
Claridge's, Saint Louis, Puiforcat, Bronson van Wyck, Vik Retreats
New client wins:
Meadowood Napa Valley, The Marbella Club, Bryan O'Sullivan Studio, The Dunlin, Auberge Resorts Collection
What makes your agency a great place in which to work? How have you fostered a positive workplace culture?
“When MCC was founded, fostering a positive work environment was a founding principle. We are a very tight, trusting, collaborative group. We are up for tough challenges but will not work with clients with whom we don't feel a genuine partnership, and we have parted ways with clients with whom we no longer align philosophically in order to ensure a positive and flourishing work environment.”
