M&C Saatchi Sport & Entertainment North America stands out as an integrated creative communications agency that partners with leading global brands across sectors including CPG, entertainment, sports, technology, and retail. In the past year, M&C Saatchi has made remarkable strides, notably with the launch of M&C Saatchi FABRIC in December 2023. This new subsidiary, dedicated to influencer marketing, has quickly become a powerhouse for creating cultural impact through creators. It has already added high-profile clients like Jaguar, Land Rover, and Samsonite. The agency has also invested significantly in its team through the LIFT management training program. Launched in 2024, LIFT is designed to enhance the skills of senior team members, focusing on areas such as coaching, creative team building, and DEI initiatives. Additionally, M&C Saatchi has introduced new mental health programming in 2024 hosting a series of wellness experiences designed to support staff well-being and create a balanced, positive work environment.
Leadership team:
Steph Lund, CEO
Andrea Nirsimloo, President & Partner
Paul Anastasiadis, President & Partner
Notable long-term clients:
AXE, Anheuser Busch (3 brands), BODYARMOR, Bower & Wilkins, Blundstone, Discord, Defender, Dometic, Oakley (North America and Global), NOBULL, Jaguar, Land Rover, Red Bull, Samsonite, Specialized, Sperry, William Grant & Sons (10 brands)
New client wins:
Dometic, PUMA Hoops
What makes your agency a great place in which to work? How have you fostered a positive workplace culture?
“Ultimately, our greatest success has been our people. A seemingly oversaturated distinction made by agencies big and small alike, but our priority has been, and will always remain focused on elevating and prioritizing our people. Our collective achievements stem from the culture we have nurtured; a culture of belonging, brilliance, inclusivity, and empowerment. Our people are true collaborators with our clients, avid storytellers at their core, and it shows in our results for our clients’ game-changing, culture-shaping work. They are our greatest success and the reason why we're able to produce quality work for our clients time after time.”
