The PR Net 100, 2024: Magrino Agency

Magrino, now in its 32nd year, boasts a team of over sixty full-time employees with offices in New York City, Atlanta, Chicago, and Miami. This broad reach allows the agency to effectively connect clients with both national and regional media, delivering impactful results across diverse markets. Over the past year, the agency played a key role in the billion-dollar reinvestment transforming The Venetian Resort Las Vegas, which included high-profile events like the inaugural Formula 1 Vegas Grand Prix. In the food and wine space, Magrino maintained its prominence with successful campaigns for Kohler Food and Wine, Ritz Carlton Grand Cayman Cookout, Pebble Beach Food & Wine, and The World’s 50 Best Restaurants. The agency also created an unforgettable experience with the Royal Salute Polo Edition launch in Palm Beach and facilitated Martha Stewart’s cover appearance on the talked-about Sports Illustrated Swimsuit Issue. Client retention remains strong, and in 2024, Magrino expanded its roster with sixteen new clients across various sectors. The agency also welcomed back two former employees: Senior Vice Presidents Mary Ogushwitz, who oversees digital and social channels, and David Mandler, who brings extensive experience from his previous ventures in beverage and alcohol PR.

Leadership team: 

Susan Magrino, Chairman & Chief Executive Officer

Allyn Magrino, President

Christine Juneau, Chief Financial Officer

Ariane Romano, Executive Vice President, Integrated Brand Services

Chris Walters, Executive Vice President

Jee Park, Executive Vice President

David Mandler, Senior Vice President

Mary Ogushwitz, Senior Vice President

Adriana Sanchez, Vice President

Alexis Chernoff, Vice President

Bailey Longcore, Vice President

Cara Robins, Vice President

John Rice, Vice President

Nicole Frydman, Vice President

Olivia Scrofani, Vice President

Shannon Fischer, Vice President

Notable long-term clients:

Martha Stewart; Whispering Angel; Bank of America, private wealth; Omni Hotels & Resorts; Cuisinart; Sur La Table; Smythson; The Royal Poinciana Plaza; Sereno Hotels; The Ranch; Main Street Hospitality; Casa De Campo Resort and Villas; The Ritz-Carlton New York, NoMad; The Ritz-Carlton Grand Cayman; The Venetian Las Vegas; Pebble Beach Food & Wine; Pernod Ricard - Royal Salute, Malfy, and Monkey 47, Goslings Rum; The World's 50 Best Restaurants; illy; Kips Bay Decorator Show House NYC, Dallas, and Palm Beach; New York Public Library; Jerry Rice

New client wins:

The Pasta Queen; Long Drink; Stetson; Brunch With Babs; Stauning Whisky; Copper Cane Wine & Spirits; TÖST Beverages; Hand Hospitality; The Docent's Collection; Cocktail Kingdom; St. Gregory Hotel; Sound View Greenport; The Harbor Front Inn; Silvertree Reach; Slatkin + Co.; Poppi Soda

Describe the key tenets of your agency's mission and ethos. 

“Finding the story. We mine for our client’s best narratives where nobody else thought there was one and then tell it thoughtfully and impactfully. Never stop evolving. We continue to grow and modernize our services and processes to stay current and relevant. Nothing will ever replace face-to-face connection. Forming genuine and authentic relationships is paramount to the agency's longevity. Working with people and brands that we are truly interested in and passionate about has been a key to our success.” 




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