LION, a bicoastal agency, crafts innovative strategies for beauty, lifestyle, and fashion clients, elevating brands through founder stories, strategic press, and VIP partnerships. This year, LION successfully scaled its operations while upholding its core values, achieving notable milestones. Clients received over 55 beauty and lifestyle awards in 2023 and have already surpassed that number this year. The agency's influencer and PR strategies generated multiple sell-out moments for Naked Sundays and launched Prequel, which won Allure's 2024 Readers' Choice Award for Best New Brand. Additionally, Alexandre Birman was recognized as the Top Accessory Brand at the EMMY Awards. LION continues to dress prominent figures such as Jennifer Lopez, First Lady Jill Biden, Emily Blunt, and Taylor Swift, demonstrating their ongoing industry influence. LION's growth is marked by an emphasis on quality and alignment with core values. The agency has doubled its team, ensuring that growth is both sustainable and reflective of their commitment to excellence.
Leadership team:
Juliana Pires Johnson, Founder & President (LA)
Monica Efman, Associate Vice President (NY)
Alana Fuscardo, Senior Director, Beauty & Lifestyle (LA)
Notable long-term clients:
Monique Lhuillier, MOTHER Denim, Alexandre Birman, AMANU, Andie Swim, PHLUR, Saltair, Prequel, Solawave, YSE Beauty, Naked Sundays, CYKLAR, EATALY LA, The Sculpt Society
New client wins:
The Period Company, Fig.1 Beauty, Completely Bare, Rachel Gilbert
What makes your agency a great place in which to work? How have you fostered a positive workplace culture?
“We maintain a zero-tolerance policy for drama and lack of teamwork, both internally and externally. Our clients trust us and consider us an extension of their teams, sharing their successes and involving us in problem-solving. By only working with clients who genuinely trust and value our partnership, we create a creative and dynamic environment where our employees can thrive and be their most effective. We also focus on cultivating a team that truly loves working together, which helps minimize work-related anxiety. Our commitment to this positive workplace culture is so strong that we have chosen not to renew several high-profile client contracts when our values were not aligned. This dedication to mutual respect and collaboration makes our agency successful from our standards of what success should look like.”
