LDPR, a leading voice in travel and lifestyle public relations, operates from its Manhattan headquarters with senior staff in Chicago and Los Angeles. Over the past year, LDPR has achieved several notable accomplishments that underscore its commitment to excellence in both client and employee relations. In terms of new business, LDPR achieved an impressive 80% new business win rate by May 2024, significantly surpassing its goal of 50%. This success was facilitated by implementing a new CRM tool that enhanced efficiency and reduced administrative tasks. Among the agency’s standout achievements was the successful media launch of Raffles Boston, which resulted in higher-than-average opening occupancy levels and a thriving local fan base for the hotel's dining outlets. The relaunch of the Ritz Paris's Espadon restaurant was another major success; under the leadership of a new female executive chef, the restaurant received a Michelin Star and generated prominent features in Bloomberg, Wall Street Journal, and Condé Nast Traveler’s Gold List. Throughout the year, LDPR has seen consistent growth, driven by a strategic shift to build a robust business pipeline. By starting Q1 2024 with eight successful startups and adapting to the longer conversion times in new business, LDPR has maintained steady growth.
Leadership team:
Laura Davidson, CEO & Founder
Leslie Cohen, President & Owner
Gina Jevic, Chief Operating Officer
Notable long-term clients:
Abercrombie & Kent; Aman Resorts; The Resort at Paws Up, Montana; Chatham Bars Inn, Cape Cod; Briggs & Riley Luggage; The Boca Raton, Florida; The Ritz-Carlton, Bachelor Gulch, Colorado; Marine & Lawn Resorts, United Kingdom (Scotland + Northern Ireland); The Moorings, Luxury Yacht Charters; Octant Hotels, Portugal; Park Hyatt St. Kitts; Raffles Boston; Ritz Paris; Sea Island Resort, Georgia; The Charleston Place, South Carolina; The Grand Hotel Excelsior Vittoria, Sorrento, Italy; VisitScotland; One Aldwych, London
New client wins:
Andaz Costa Rica Resort at Peninsula Papagayo; Andaz Miami Beach; Cameron House, Scotland; Cayo Levantado, Dominican Republic; Newport Harbor Island Resort, RI; The Rockley, Barbados; The Somerset on Grace Bay, Turks & Caicos; Sonesta Hotels New York; Las Torres, Patagonia, Chile; Sundance Mountain Resort, Utah; Visit Victoria (Melbourne, Australia)
Describe the key tenets of your agency's mission and ethos.
“LDPR is an engaged team that is results-driven, strategic, and proactive—and our unrivaled enthusiasm and commitment to accountability never fades. When building a successful PR company, many leaders focus on profit, market share, and client longevity. The metric that is frequently overlooked is employee retention, which is one of the leading pillars of LDPR's ethos. LDPR isn't one of the top travel-PR agencies just because we do outstanding work, but also because it is an outstanding place to work. At LDPR, we know our staff is our most valuable asset and we go to great lengths to nourish and protect it. This includes graphing employee tenure to create and determine the success of our HR strategies, continually reassessing them to adapt to trends, employee life-stage priorities (like young families), and even generational anomalies. Further insights here are noted toward the end of our entry submission.”
