For over two decades, LaRue has been a trusted partner to leading brands and thought leaders across fashion, beauty, food & beverage, wellness, design, and tech. The agency’s forward-thinking approach combines media relations, influencer partnerships, and affiliate marketing to boost client visibility and drive sustained growth in competitive markets. Affiliate marketing has been a key driver of success, significantly transforming client ROI by integrating media relations with commerce-driven strategies. Today, 70% of LaRue’s clients incorporate these tactics alongside PR initiatives. Recent client wins, including The Shade Store, FounderMade, and Jack Archer, reflect the agency’s continued growth and ability to attract top-tier brands across diverse industries. Beyond client success, LaRue is equally committed to fostering a dynamic internal culture, offering team members mentorship and professional growth opportunities.
Leadership team:
Jessy Klein-Fofana, Founder and CEO
Emily Klein, President
Jaclyne Franciscone, Chief Strategy Officer
Notable long-term clients:
ban.do, Birdy Grey, Create & Cultivate, FounderMade, Health-Ade, Hudson Valley Lighting Group, The Shade Store, TOGETHXR, Wellmore Brands (Vega, Jade Leaf, Great Lakes Wellness)
New client wins:
The Shade Store, FounderMade, Jack Archer
Describe the key tenets of your agency's mission and ethos.
“In a strategic pivot in 2018, Founder and CEO Jessy Klein-Fofana extended LaRue's services to encompass affiliate marketing and content commerce, aligning perfectly with the shifting publishing landscape. This expansion has significantly boosted client ROI and has been a catalyst for LaRue's soaring success. The forward-thinking approach of melding traditional PR and affiliate marketing, a combination LaRue was among the first to offer, pioneered a change in the industry. With this new offering, Jessy built out her existing team with affiliate experts and together they have navigated new terrain seamlessly blending two channels that have always been managed separately.”
