Operating from its NYC office in Chelsea, LaForce boasts a team of over 100 creative professionals who excel in crafting compelling stories for some of the world's most prominent brands, while remaining agile enough to elevate emerging brands with ambitious visions. Recently, the agency has expanded its digital services, launching a record number of digital-first and talent-led activations for clients such as Moet Hennessy USA, Madewell, and Tinder. These efforts underscore LaForce’s commitment to advancing social media and digital capabilities, including content production, paid social, and comprehensive channel management. The agency continues its growth trajectory, welcoming new clients like Timberland, KAY Jewelers, Dave & Buster's, and Mackenzie Childs. A key highlight this year is the establishment of a VIP and Talent sub-division, designed to enhance event guest list curation, partnership selection, and organic relationship building. LaForce’s growth has been driven by its trailblazing president, Olita Mills, and veteran CEO, James LaForce, along with an all-female senior leadership team and top industry talent. The agency is on track to achieve its highest revenue ever, supported by the addition of 20 new clients and the implementation of new services that expand LaForce’s scope and opportunities.
Leadership team:
James LaForce, CEO
Olita Mills, President
Notable long-term clients:
Target, Maybelline, Moet Hennessy USA, J. Crew
New client wins:
Dave & Buster's/Main Event, KAY Jewelers, Timberland, Tinder
What makes your agency a great place in which to work? How have you fostered a positive workplace culture?
“One of the most compelling reasons LaForce is an exceptional workplace is the wide range of client industries we operate in. Our portfolio spans luxury beauty, fashion, lifestyle, technology, wine and spirits and hospitality, where we provide consumer strategy and corporate counsel. This offers our employees a unique opportunity to engage with a variety of brands, allowing them to develop a broad spectrum of expertise and skills. Working on such a wide array of projects ensures that our team members are constantly learning, adapting, and growing in their professional capabilities. It keeps the work fresh and exciting, while also enriching our employees' experience and making them more versatile and knowledgeable communicators and strategists.”
