Krupp Group, a distinguished boutique agency with offices in New York City and Los Angeles, specializes in a diverse range of communications disciplines. Over the past year, the agency has made significant strides, expanding its roster with notable brands and celebrating over a decade of successful collaborations with longstanding clients. Among its standout achievements, Krupp Group organized Rachel Antonoff's 15-Year Anniversary Party, featuring an A-list celebrity crowd and showcasing the agency’s expertise in creating newsworthy events in the fashion industry. The agency also executed a highly engaging game day activation for Charles Tyrwhitt at a New York Yankees game, significantly boosting social media visibility and reinforcing the brand’s integration into the American menswear market. Another highlight was Taylor Swift wearing a custom Stephanie Gottlieb necklace during the Super Bowl, which garnered extensive media coverage. Krupp Group has experienced notable growth, driven by strategic enhancements including the expansion of services to affiliate PR and partnership consulting, expertise in earned content strategy to optimize social channels, and the development of capabilities in advising and contracting celebrity talent for brand marketing campaigns.
Leadership team:
Cindy Krupp, Founder and CEO
Alison Katz, President
Juan Cardoza, Vice President
Laury Renaud, Director
Notable long-term clients:
Charles Tyrwhitt, Dr. Martens, Eriness, FoundRae, Melissa Shoes, Rachel Antonoff, White + Warren, Wolford
New client wins:
John Hardy, Marco Bicego, Stephanie Gottlieb, Johnny Was, L'AGENCE
Describe the key tenets of your agency's mission and ethos.
“As a boutique agency, we are designed to be nimble and quick-moving, allowing us to act as a strategic partner for our clients, and creating an environment in which we work only with clients that we are passionate about. We are boutique by design. Our powerful alliances with sister agencies—Studio Beauty, a beauty and wellness PR agency, and 28 ROW, a Gen-Z influencer agency—enable us to expand our reach and offer specialized services and insights in a variety of synergistic industries; these agency alliances also create a wider portfolio for brand partnerships and grow our network to include a range of experts in different categories. These collaborations enhance our ability to deliver tailored strategies that align with current trends and industry demands, ensuring our clients receive the most innovative and effective solutions.”
