Krupa Consulting stands out as a dynamic PR agency with a unique approach. Since its inception, this female-founded and female-led powerhouse has dedicated itself to working with purpose-driven brands in food, wellness, skincare, and wine and spirits. Over the past year, their expanding EMERGING program has revolutionized how early-stage brands make their mark, championing innovators like B.T.R. NATION, Blobs, Chopra, and more. These brands are setting new standards in health, sustainability, and wellness thanks to Krupa's strategic PR efforts. The agency has also excelled in promoting regenerative agriculture and sustainable innovation. The launch of Anytime, a pioneering Regenerative Organic Certified spirits company, demonstrated Krupa's ability to educate and engage consumers while supporting new industry standards. Noteworthy accomplishments include enhancing Our Place’s market presence. Through strategic media narratives and high-profile collaborations, such as with Selena Gomez, Krupa Consulting has solidified the brand’s position as a thought leader and innovator in the cookware market. Additionally, by collaborating with VCs and leveraging connections through The Goods Mart, Krupa Consulting has expanded its clients' visibility and revenue opportunities, successfully placing products in prestigious locations like Waldorf Astoria and Hotel Chelsea.
Leadership team:
Rachel Krupa, Founder & CEO
Tanja Krupa, Chief of Staff
Meredith Sidman, Head of PR
Kirsten Anderson, VP
Taylor Hirz, Head of EMERGING
Notable long-term clients:
Our Place, Algae Cooking Club, Dame, Partake Foods, MiLa, Juice Generation
New client wins:
Algae Cooking Club, Partake Foods, Tate & Taylor
Describe the key tenets of your agency's mission and ethos.
“At Krupa Consulting, our ethos revolves around 1. supporting those who set new standards, 2. pushing boundaries and expanding essential conversations, and 3. leading with innovation and integrity focused on science. Algae Cooking Club exemplifies this by harnessing the power of microalgae to create chef-grade oils that are healthier and have approximately half the carbon footprint of traditional oils. Similarly, venture studio Squared Circles is at the forefront of bioscience, transforming everyday staples with innovative seed oils, and addressing critical health issues with disruptive technologies. MARK Los Angeles integrates cutting-edge technology into its skin health line, informed by founder Mark Menning's development of life- saving HIV/AIDS therapies and the successful commercial launch of nine drug products. Their scientifically backed products deliver tangible improvements in skin health, ensuring efficacy and sustainability.”
