KLG Public Relations is renowned for its expertise in lifestyle brands, with a special focus on culinary, wellness, skincare, and wine & spirits, including collaborations with global celebrities and iconic craft labels. Headquartered in SoHo, NYC, the agency also has team members strategically located in Chicago, Miami, Austin, and New Orleans. In the past year, KLG PR has expanded its portfolio beyond the wine and spirits sectors, establishing itself as a leader in the hospitality, culinary, and skincare industries. The agency now proudly represents prestigious culinary brands such as Partanna Olive Oil, Frankies 457 Olive Oil, and notable NYC restaurants including Via Carota, I Sodi and Buvette. KLG PR also added Skin Pharm to its roster, implementing a robust press strategy that has garnered attention for the brand's new clinic openings and expert advice features in prominent outlets like Time and The Daily Beast. The agency's efforts have led to expanded visibility and recognition across various platforms. Additionally, KLG PR successfully launched Kylie Jenner's RTD vodka soda, Sprinter. The agency also became the first PR agency of record for the rapidly growing RTD brand Surfside, contributing to its remarkable growth and helping the brand achieve the highest velocity selling spirits-based RTD per retail outlet.
Leadership team:
Kate Laufer Gorenstein, President
Tina Carletto, Vice President
Vicki Loo, Senior Account Director
Madeleine Andrews, Senior Account Director
Gabriela Marchand, Account Director
Lisa Hammer, Executive Director, Culinary and Hospitality
Cailey Fitzgerald King, Director of Digital
Notable long-term clients:
Brown-Forman (Woodford Reserve, Sonoma-Cutrer, The Glendronach, Benriach, Glenglassaugh); Dos Hombres Mezcal (Bryan Cranston & Aaron Paul); Proximo (Proper No. Twelve by Conor McGregor and The Kraken Rum); WES Brands (Flecha Azul Tequila by Mark Wahlberg, Abe Ancer, Aron Marquez, Fraser & Thompson North American Whiskey by Michael Bublé); Via Carota Craft Cocktails; Bar Pisellino; Buvette; I Sodi; The Commerce Inn; Via Carota
New client wins:
Avaline Wine (left and returned 5mo later); BSB Whiskey by Jamie Foxx; Diplomático Rum; ITALICUS/Savoia; Lipton Hard Iced Tea; MarieBelle Entertains Cookbook/MarieBelle Chocolates; Partanna Olive Oil/Frankies Olive Oil and Pastas; Revivalist Garden Gin; Skin Pharm; Sprinter by Kylie Jenner; Surfside; Talkhouse Encore; Tequila Herradura
Describe the key tenets of your agency's mission and ethos.
“The three key tenets at the forefront of KLG PR's mission and ethos are the agency's sales-driven mindset through PR, monitoring noteworthy trends and leveraging industry relationships. The first principle is a key strength and differentiating quality adopted from Founder Kate Laufer Gorenstein's extensive decade of in-house experience at leading spirits companies. KLG PR emphasizes earned media strategies designed specifically to drive sales among each brand's unique target consumer. The agency also carefully analyzes current trends to build programming that aligns with the ever-changing consumer landscape and client goals. Lastly, the KLG PR leadership team boasts over a century of combined experience, consistently fostering industry relationships to form strategic partnerships and endorsements that effectively reach critical target consumers.”
