With offices in New York, Paris, Los Angeles, and London, KCD has been a global leader in brand experience for over 40 years, merging fashion expertise with services across popular, luxury, and community-driven industries. In the past year, KCD launched its first beauty vertical, managing high-profile clients such as TOM FORD Beauty, Prada Beauty, and Victoria's Secret. The agency has executed notable events including the 2024 CFDA Fashion Awards, the 15 Percent Pledge, and the Met Gala, and oversees front-of-house experiences for major fashion shows across global Fashion Weeks, including the likes of Gucci, Louis Vuitton, and Hermes. Growth has been marked by the promotion of Rachna Shah to Global CEO in December 2023, along with new leadership roles in the Global Creative Group held by Adrien Giraux and Gretchen Vater. KCD’s Digital Group has expanded its expertise in influencer management, content development, and social media strategy, using real-time insights to boost client engagement and presence on social platforms.
Leadership team:
Rachna Shah, Global CEO
Notable long-term clients:
Amiri, Ann Demeulemeester, Anna Sui, APL, Aquazzura, Aurora James and Brother Vellies, Balmain, British Fashion Council, Brunello Cucinello, Bucherer, Cartier, CFDA, Chloe, COS, Delvaux, Diesel, FARFETCH, Fendi, Givenchy, Gucci, H&M, LoveShackFancy, Maison Margiela, Marine Serre, Meta, MM6, Montblanc, Mugler, Neiman Marcus, PINK, Puma, Rochas, TOM FORD Beauty, Tommy Hilfiger, Tory Burch, Versace, Victoria's Secret, Vogue, Wales Bonner, WSJ Magazine
New client wins:
Victoria's Secret Pink (US), Delvaux (London, Paris, NY), P448 (US), Amiri (London), ANT/DOTE (US), Veronica de Piante (US), Ann Demeulemeester (Europe, UK & US), ROCHAS PARIS (Paris), Tommy Hilfiger (London & Paris), Charles Harbison (US), Gedebe (US)
What makes your agency a great place in which to work? How have you fostered a positive workplace culture?
“An integral part of the KCD legacy is our longevity, which is a direct result of our dedication to our employees. Our success is our ability to retain our employees, which we have proven with a tenure of 20+ years within our partners and 16+ years in our VPs. We are also committed to fostering workplace balance, which is why we offer our employees remote work on Fridays, flex-desk hours, and scheduled remote work weeks. We encourage our employees to connect outside of work obligations through our monthly KCD Socials, KCD Summits, our infamous NYFW ‘Treat Week’ and much more. KCD also has a mentorship program designed for teams to support, guide and nurture their personal paths and careers. We recognize that supporting our team as they navigate an ever-changing landscape, developing their interests and strengths, and navigating challenging situations builds the kind of collaborative and supportive environment we champion. We invest in our people and strive to give them the tools to build a rewarding and fulfilling career.”
