JSA+Partners, known for its expertise in consumer technology, digital media, and gaming, operates out of Santa Monica with additional offices in San Diego, Chicago, Boston, and New York. The agency has developed a reputation for delivering tailored communications programs that drive brand elevation and business results, as evidenced by their recent successes. In the past year, JSA+Partners introduced Coverage Analysis and Tracking Solution (CATS) and JSA LaunchPad. CATS provides customized PR analysis and easy coverage tracking through a proprietary system, attracting interest from clients and other firms. JSA LaunchPad offers early-stage startups a flexible six-month PR plan, helping clients like Lunar X secure top-tier placements in top-tier publications. The agency has broadened its client roster with new additions such as Cherry Pick Talent and Yahoo, while deepening relationships with long-standing clients like Electronic Arts and Exploding Kittens. JSA+Partners continues to focus on strategic growth and highlights their industry expertise through their monthly Substack, Talking Points by JSA.
Leadership team:
Jennifer Acree, Founder and CEO
Cassie Lawrence, Senior Director of Public Relations, Tech and Digital Media
Casey Tamkin, Director of Public Relations, Esports and Gaming
Notable long-term clients:
EA, Yahoo, Exploding Kittens, ESL FACEIT Group, SYBO (creator of Subway Surfers)
New client wins:
Cherry Pick Talent, Aerodome, Lunar X, Atmosfy
Describe the key tenets of your agency's mission and ethos.
“Partnering for Success: We changed our name to JSA+Partners several years ago to reflect the firm's philosophy of what it means to be a partner, with both our clients and our team members. For our clients, we work with them as a strategic partner rather than a PR vendor – acting as an extension of their team. Plus, we're picky about who we partner with since we want to make sure we're able to seamlessly integrate with the full company and make an impact on their core business objectives. Internally, we've broken down the hierarchical barriers to partner with each other. Our mantra is that ideas win, people don't. This inspires the entire team to think creatively, contribute new ideas, edit each other's work, and deliver the best possible outcomes for our clients.”
