JBC excels in delivering results through strategic, data-driven campaigns for mission-driven brands at all stages. This year, JBC achieved notable successes, including partnering with breastfeeding essentials brand Swehl to address censorship and advocate for women's empowerment after a Times Square billboard removal. The agency also collaborated with theSkimm to counter negative rhetoric about women’s roles, demonstrating the agency's dedication to gender equality. Celebrating its 10th anniversary, JBC expanded its portfolio by signing 20 new brands across sectors such as health, social impact, and design, and continued growth in affiliate marketing with clients like Zola and theSkimm. As a woman-of-color-led agency, JBC remains dedicated to DEI initiatives, fostering inclusivity and diversity within the industry.
Leadership team:
Jennifer Bett Meyer, President & Founder
Melissa Conner, Partner & Managing Director
Notable long-term clients:
Dermalogica, Fashionphile, Grove Collaborative, Olipop, Sloomoo Institute, Studs, theSkimm, Zola
New client wins:
Dormify, Kindbody, OSEA Malibu, Shinola, Tecovas, UNREAL Snacks
Describe the key tenets of your agency's mission and ethos.
“JBC's mission and ethos are grounded in three fundamental principles. First and foremost, the agency is unwaveringly committed to its core values, which serve as the guiding compass for everything the company does. That means integrity, transparency, inclusivity, and social responsibility aren't just things its team says; they're at the core of who JBC is. Whether it's challenging industry norms, advocating for important causes, or pioneering innovative solutions, JBC is committed to making a tangible difference in the world around them. Thirdly, JBC's client selection process is purposeful and deliberate. With a proven track record of associating with mission-oriented brands, JBC leaves a tangible, lasting impact in its respective sectors. With a hyper-focus on the founders behind the brands, JBC develops an approach that scales overall consumer awareness and creates thought leaders for its founders and brands.”
