With offices in major cities including New York, Los Angeles, London, and Toronto, J/PR has become one of the largest independent agencies in the travel and lifestyle space. Known for telling the unique stories of some of the most coveted brands, J/PR has delivered several notable successes over the past year. The agency's creative campaign for Great Wolf Lodge's 84 Degrees Sale generated record-breaking revenue and captured significant consumer engagement. They also secured a high-profile partnership between The Ocean Club and Stubbs & Wootton, creating a luxury capsule collection that garnered wide attention. J/PR further elevated the sustainability narrative for Under Canvas by promoting the world's first DarkSky certified hotel, securing media coverage that highlighted environmental efforts. Additionally, J/PR facilitated a non-sponsored partnership between The Chelsea Townhouse and Vogue World, resulting in extensive coverage and aligning the property with one of the fashion industry's most prestigious events. Throughout this period, J/PR has seen significant growth, including the hiring of industry leaders like Terri McCollin and the onboarding of 61 new clients. The agency’s strong client and employee retention rates continue to be a cornerstone of its success, with many team members advancing within the company.
Leadership team:
Jamie Lynn O'Grady, Founding Partner
Sarah Evans, Partner - New York City
Ali Lundberg, President
Emma Hartland Mahon, Senior Managing Director - UK
Sarah Richards, Managing Director - UK
Notable long-term clients:
Hilton Luxury Brands (LXR, Waldorf Astoria, Conrad), Banyan Tree Group, Panama Tourism (PROMTUR), Dorchester Collection, The Set Collection, Shangri-La Hotels & Resorts, Hawaiian Airlines, JOALI, Relais & Châteaux, Under Canvas, Utah Office of Tourism, Pendry Hotels, Adare Manor, Andronis Exclusive, July Luggage, Virgin Limited Edition, Beaverbrook Townhouse
New client wins:
US: Foley Entertainment Group, Foley Family Wines, Black Walnut Inn & Vineyard, Gurney's Resorts, MILUX CALA, SingleThread Farm, Restaurant and Inn, Black Desert Resort, Virgin Hotels (PR and Social), Park Hyatt Milan, The Ranch at Laguna Beach, The Ritz-Carlton, St. Thomas, The Ritz-Carlton, Denver, FORESTIS.
UK: Mr. & Mrs. Smith, The Cavendish, The Torridon, Four Seasons London at Park Lane, Four Seasons Resort Mauritius at Anahita
Describe the key tenets of your agency's mission and ethos.
“J/PR is an agency built by and with former hospitality and industry professionals (many team members have worked in hospitality or journalism), which means J/PR brings a deep understanding of luxury travel trends, hotel/resort operations, and consumer preferences that influence our strategic approach and lead to long-standing clients. Above all, J/PR remains dedicated to its founding principles focused on relationships, with happy employees leading to happy journalists and influencers, and happy journalists and influencers producing outstanding content that begets happy clients. The J/PR team does what they love and loves what they do. Ultimately, for this female-founded agency, relationships have led to nearly two decades of strategic growth and continued evolution.”
