LA and NY-based Infinity Creative Agency (ICA) is a leader in 360 brand marketing, digital media and creative communications specializing in luxury fashion, beauty, and lifestyle. The agency, which also includes ICA Management, a full-service talent agency representing top-tier talent, creative professionals, and beauty artists, has achieved significant milestones over the past 10 years. ICA sets itself apart from other communications agencies due to its unique positioning as a PR firm, talent representation and talent buying agency – at the epicenter is Drexler’s extraordinary network. ICA delivers digitally integrated communications solutions to create an intelligent, meaningful dialogue between premium brands and their audiences.
Since its inception in 2014, Infinity Creative Agency has represented and launched some of the most impressive brands on today’s world stage. ICA Management, represents Sofia Richie, Jasmine Tookes, Josephine Skriver, Elsa Hosk, celebrity makeup artist Leah Darcy and more. ICA has been instrumental in positioning each of her talents as sought-after digital mavens. ICA also has strategic partnerships with other top talent managers and brings brand partnerships to some of the biggest agencies in the world. The long-standing, global relationships that ICA has cultivated over the years alongside Drexler’s unfettered access to talent allows the agency to secure premium placement opportunities for clients and the organic ability to broker deals between brands and talent seamlessly.
Leadership team:
Adee Drexler, Founder & CEO
Ali Valenti, Managing Partner
Fallyn Valenti, Managing Partner
Notable long-term clients:
Notable long-term clients: Amazon Influencer Program, Alo, Calzedonia Group, Charlotte Tilbury, Cult Gaia, Diane von Furstenberg, Equinox, Patou, Zadig & Voltaire, Malone Souliers, Scanlan Theodore and QUAY
Fortune 500 Brands: Equinox, Amazon; Talent Representation: Sofia Richie, Elsa Hosk, Jasmine Tookes, Josephine Skriver; Brand Deals: Sofia Richie for Prada Beauty and David Yurman, Kendall Jenner for Calzedonia, Jennifer Lopez for INTIMISSIMI, Madelyn Cline for Tommy Hilfigher, Paris Hilton for Living Proof, Sabrina Carpenter for Prada Beauty, SZA for QUAY, Angel Reese for Amazon, Jake Shane for Tatcha, Olivia Palermo for Amazon Luxury, GUIZIO x Puma, GUIZIO x QUAY
New client wins:
Valentino Beauty, Prada Beauty, Amazon Luxury, Jonathan Simkhai, Tatcha, Ermanno Scervino
What makes your agency a great place in which to work? How have you fostered a positive workplace culture?
“The agency's structure ensures ample mentorship opportunities at all levels, allowing employees to grow into their desired fields and gain invaluable experience across paid partnerships and campaigns, large scale events, brand trips, strategic planning, and 360-degree ideation. We always strive to create an inclusive and positive environment at ICA, constantly challenging our staff to think bigger and more creatively, empowering them to execute their ideas with support and encouragement.”
