Based in New York City, IMAGINE PR excels in serving distinguished leaders in luxury hospitality and travel globally. Recent achievements include the successful introduction of Tswalu’s new camp, Loapi, which garnered major media coverage and won the 2024 Hospitality Design Award for "Sustainable Design," underscoring Tswalu's commitment to conservation and community. Also, the agency’s seven-year partnership with Travel + Leisure also yielded significant visibility for Quasar Expeditions. After a visit from EIC Jacqui Gifford, Quasar received prominent features and extensive social media exposure, including a five-page spread. IMAGINE PR has also effectively blended public relations with SEO. For THIRDHOME, the agency capitalized on the Met Gala’s 2023 theme to secure media coverage and enhance SEO rankings. A campaign for The Broadway Collection, inspired by historical fashion trends, resulted in significant media attention and increased organic search traffic. This year, IMAGINE PR welcomed eight new clients, reflecting the growing demand for post-pandemic luxury PR and a strategic growth approach. The agency remains committed to sustainable growth, prioritizing quality client relationships and purpose-driven expansion.
Leadership team:
Gabriele Sappok, Founder
Andreas Sappok, Co-Owner
Notable long-term clients:
Collezione Em, Italy; The Singular Hotels, Chile; Quasar, Galapagos & Chile; Hotel Indigo Bali Seminyak, Indonesia; YTL Hotels, Asia & Europe; ThirdHome, Worldwide; The Broadway Collection, USA; Singita, Africa; Ellerman House, South Africa; Saxon Hotel Villas & Spa, South Africa; Tswalu, South Africa; Natural Selection Safaris, Southern Africa; Finch Hattons, Kenya; Higashiyama, a Ritz-Carlton Reserve, Japan; Mandapa, a Ritz-Carlton Reserve, Indonesia; The Ritz-Carlton, Kuala Lumpur, Malaysia; The Ritz-Carlton, Koh Samui, Thailand; Fregate Island, Seychelles; Baros & Milaidhoo, Maldives
New client wins:
Cape of Senses, Italy; Stanley Safaris, Southern Africa; eriro, Austria; Forthofgut, Austria; Sky Lagoon, Iceland; W Algarve, Portugal; Beach Enclave, Turks & Caicos; Walk Japan, Japan; Pegasus Lodges, Indonesia, Samoa, Portugal
Describe the key tenets of your agency's mission and ethos.
“IMAGINE PR's focus on sustainability & community originally stems from our early and extensive work with African clients like Singita and Tswalu, offering insights into these principles long before they became trends. Using this knowledge, we make a point to always address community issues and environmental challenges when relevant. Our commitment is evident in our collaborations with media outlets on crucial issues. For example, we worked with a renowned writer to highlight the harmful effects of land-based travel to the Galapagos Islands, resulting in impactful articles in the Washington Post and New York Times. We also showcased the educational benefits of the new Trans Bhutan Trail on local communities, which caught the attention of top-tier publications like the Financial Times, Smithsonian, Afar, and Conde Nast Traveler. Moreover, we played a key role in raising awareness about climate change and tourism. Our efforts were highlighted by a 27-page feature in National Geographic, which showcased groundbreaking research conducted at Tswalu in South Africa.
