The PR Net 100, 2024: Hello PR Group

Hello PR Group is a dynamic communications and brand development firm specializing in the design, lifestyle, and luxury sectors. This year, they achieved significant success with editorial placements in Veranda, Modern Luxury Interiors, and Architectural Digest, and by leading major design events like Salone del Mobile, NYCxDesign, and NeoCon. Highlights included Zinc Textile’s exclusive January 2024 launch at Paris Déco Off and Kallista’s American Contemporary debut at Salone del Mobile. The firm experienced notable growth, acquiring new clients through referrals and managing high-profile projects. Their social media team also saw substantial success, including a viral Instagram reel for Butler Armsden Architects that doubled their following and increased engagement. Additionally, Hello PR Group’s first consultation project with MC+ Design Studio at Frieze LA and involvement in Design Miami LA strengthened their presence in the art and design world. Strategic internal developments, such as working with a business coach and expanding the team, underscore Hello PR Group’s commitment to supporting their growing client base and ensuring continued success.

Leadership team: 

Erik Perez, Principal

Marisa Jones Issa, Partner

Notable long-term clients:

The Wiseman Group, The Romo Group, Kallista, Marmol Radziner, KAA Design Group, Tuuci

New client wins:

Alkemis, Paint, Spinneybeck | FilzFelt, Rosemary Hallgarten, Butler Armsden Architects

Describe the key tenets of your agency's mission and ethos.

“At Hello PR, we believe great design can change your worldview and perspective. We partner with our clients and are dedicated to conveying the impact they have on the world. Elevating smaller voices is central to our mission. We offer our team opportunities for growth and active industry participation and advocate for the same within our clients. We believe in empowering the next generation of PR professionals for their personal benefit, which simultaneously strengthens the depth of our team. Examples include sending our team members to represent the agency on a global scale by attending industry events such as Frieze, Salone de Mobile, NYCxDesign, KBIS, Design Chicago, etc.”




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