For decades, Havas Formula has historically delivered award-winning campaigns that make a significant impact for its blue-chip clients. As such, the agency marked the past year with the appointment of new CEOs Tara Reid and Adrienne Cadena, which has invigorated the agency with fresh leadership and strategic direction. Under their guidance, the agency launched the “4x4” program, focusing on culture, growth, people, and clients. The agency's innovation is further exemplified by the launch of Annex Experience, a sub-agency dedicated to creating impactful, culturally relevant experiences for Gen Z and Gen Alpha audiences. This new venture marks a significant step in revolutionizing brand-consumer connections. For example, the “Start Me Up” Rolling Stone branded coffee kit for Keurig achieved remarkable success, selling out in under 24 hours. Another highlight is the “Woman-Made” campaign for Wolverine, which raised awareness of women’s contributions to the skilled trades. The agency’s high-caliber talent continues to serve renowned brands including Heineken USA, TurboTax, JPMorgan Chase, Nike, and more.
Leadership team:
Tara Reid, CEO, Havas Formula
Adrienne Cadena, CEO, Havas Street
Alexis McCance, CFO
Jarrod Walpert, Chief Creative Officer and Head of Digital
Emily Porter, Chief Growth & Marketing Officer
Alexis Anderson, President, Business-to-Business
Katie Lippman, President, Consumer
Notable long-term clients:
JPMorgan Chase, Beam Suntory, Keurig Dr Pepper, RE/MAX, Hormel, Nike, Shure, Panda Express, Canon, Mixbook, Cox Automotive, Smashburger, Del Monte, Apple
New client wins:
Options Medical Weight Loss, Ledge Lounger, Lytx, Barge Design Solutions, Progressive, SurfShark, Del Monte, Energizer
How has your agency demonstrated thought leadership?
“This year marks the 15th anniversary of Havas’ annual Meaningful BrandsTM study, a proprietary study providing a vital sense check for brands and their marketing plans. The 2024 study entitled, ‘Seize the Moment: Unleashing America’s Full Potential Through Diverse Consumers,’ presents a close-up comprehensive look at how Meaningful BrandsTM can more successfully connect with and court the nation’s Asian, Black and Hispanic populations across multiple generations.”
