The PR Net 100, 2024: H&S Communications

For over two decades, H&S has been celebrated for its fresh thinking and flawless execution across diverse industries. Over the past year, the agency's ability to align brands with the right cultural voices, collaborations, and moments has driven significant success. H&S delivered standout campaigns, including the partnership with Martha Stewart for Booking.com, which became the platform's most successful celebrity collaboration. Their work with Samsonite at The Met Gala and the 'Sweet Suites' experience for Booking.com's Wonka campaign further demonstrated their expertise in blending creativity with strategic impact. Other recent campaigns, such as the La Victoria salsa collaboration with Francia Raisa, showcase their ability to create culturally resonant and commercially successful initiatives. Additionally, H&S has experienced notable growth, particularly with StudioHS, their in-house content and production studio, which has expanded to multiple locations, including LA, Nashville, and London.

Leadership team: 

Elizabeth Harrison, CEO and Co-Founder

Veronica Rodriguez, Chief Brand Officer

Herb Gonzalez, Director of Finance

Chrisa Boyce, SVP of Operations

Hans Tranberg, Vice President, Creative Strategy

Jade Ajose, Vice President, Talent Engagement

Luis Braga, Vice President, Lifestyle & Brand Engagement

Notable long-term clients:

Booking.com, Samsonite, Dickies, Kilian Paris

New client wins:

Discover Puerto Rico, Waterford Crystal, MegaMix Brands (a joint venture with Hormel Foods): La Victoria and HERDEZ, Pooky Lighting

Describe the key tenets of your agency's mission and ethos.

“We represent today's culture: we're multicultural, multigenerational and multiskilled. We pride ourselves on being a true reflection of culture today, which is why our teams span age, demographics, and skill set. We avidly seek candidates with varying backgrounds and experiences. Diversifying the H&S talent pool expands beyond race and ethnicity to include gender, abilities and perspectives has resulted in an above-industry average. Our dedication to creating an inclusive and rich agency culture has resulted in 54% overall staff diversity and a 70% senior leadership diversity.” 




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