The PR Net 100, 2024: Foxglove Communications

Foxglove Communications combines decades of expertise in publicity, strategy, and marketing to help clients build stronger brands. It’s been a busy year for the agency, as the team signed high-profile clients such as OpenTable, Levain, and Wynn Las Vegas, and maintained global AOR status with Tales of the Cocktail. Foxglove also led a highly successful campaign for Gregory Gourdet's restaurant, Kann, in Portland, OR, which contributed to his third consecutive James Beard Foundation medal win. Foxglove has also experienced significant growth internally, doubling the size of its team, opening offices in Philadelphia and New Orleans, and expanding its presence in Austin. Additionally, Foxglove's smart programming and commitment to meaningful causes helped raise over a million dollars for leading industry causes. With impressive year-over-year revenue growth, the young agency attributes its success to high client renewal and retention rates, a top-heavy team structure, and strong business development conversion rates.

Leadership team: 

Gia Vecchio, CEO and Founder

Liza Prijatel Thors, Vice President

Andrea Jackson Ott, Vice President

Bailey King, Senior Account Director

Notable long-term clients:

Gregory Gourdet, W Hotels, Ace Hotels, Tales of the Cocktail, The Dead Rabbit, LEFT LANE, Hotel Bardo, Manresa Bread, Birdie's, Cure, Union Square Hospitality Group, Ashley Christensen

New client wins:

OpenTable, Wynn Las Vegas, Julia Child Foundation Awards, Levain, Nicholas Elmi, Bar Madonna, Joe Yonan, Michael Gulotta, Dear Irving, Experimental Group, Lolita, Madame George, Saffron, Saint-Germain

Describe the key tenets of your agency's mission and ethos.

“The best media results happen when you combine old-fashioned relationships with a new-school approach to PR. Read: no jargon, antiquated releases, or generic efforts. PR should drive more than reputation. When done right, it should open the doors to new partnerships, revenue generating opportunities, and drive business expansion. We don't operate in silos when it comes to our client's business or ours. Top-down strategies yield bespoke and needle-moving results that set brands up for enduring success.”




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