Foundation has achieved significant milestones over the past year, solidifying its position as a leader in beauty PR. The agency expanded its client roster, notably becoming the agency of record for NARS; their partnership kicked off by celebrating the brand’s iconic blush relaunch after 25 years, with events in NYC, Miami, and Los Angeles. In terms of growth, Foundation expanded its Los Angeles team and opened a new office in Beverly Hills, bringing them closer to influencers, content creators, and Hollywood's elite. The agency also grew its NYC team and introduced an affiliate marketing program. Foundation’s dedication to thoughtful brand missions has driven its ongoing evolution and leadership in the beauty PR landscape. The agency celebrated client success with 108 award wins in 2023 and 100 in 2024 so far, with notable recognitions including ELLE Future of Beauty Awards and Allure's Best of Beauty Awards for brands like Briogeo, Patrick Ta Beauty, Homecourt, SickScience, and more.
Leadership team:
Kelly Fobar Davis, CEO & Co-Founder
Jenny Lin, Co-Founder
Notable long-term clients:
Briogeo, Patrick Ta Beauty, Necessaire, Hero Cosmetics, Ellis Brooklyn, Youth To The People, Dae Hair, Homecourt by Courteney Cox
New client wins:
NARS Cosmetics, INNBEAUTY Project, RANAVAT, Typology, Vacation Inc, Origins, NOYZ, SickScience
Describe the key tenets of your agency's mission and ethos.
“Our diversified talent: we work with an incredible group of people with varying fields of expertise across PR, influencer marketing and affiliate marketing. This diversity in expertise allows us to offer comprehensive and tailored strategies for each client. Our team's dedication to continuous learning and professional growth ensures that we stay ahead of industry trends and deliver cutting-edge solutions. The collaborative culture of talent within our team fosters innovation and excellence, driving impactful results for our clients.”
