The PR Net 100, 2024: FITZ & CO

Experts in art, luxury automotive, hospitality, and real estate, FITZ & CO is a leading agency in the art world and its intersection with luxury, automotive and hospitality brands. The agency is at the forefront of bridging the traditional and digital art worlds. Over the past year, the agency’s investments in builders, innovators, and artists have advanced the integration of art of the digital age into the broader art market. Notable initiatives include: Collaborating with Refik Anadol Studios on the announcement of the world’s first open-source generative AI-model dedicated to nature at the World Economic Forum; partnering with 1OF1 Collection on its presentation of artist Sam Spratt during the 2024 Venice Biennale; consulting with Art Basel on its digital art initiatives including co-hosting an event for the digital art world in Basel in June; and, co-producing with the Toledo Museum of Art and Beeple Studios a conference for museum leadership in 2025. These initiatives underscore the significant traction digital art has gained in the traditional art world in 2024.

FITZ & CO has also expanded its presence in Asia under the leadership of Yun Lee, Vice President, with new clients such as Genesis, Hyundai Motor Company’s luxury automotive brand, and Gwangju Biennale alongside returning clients like LG Electronics, Korea International Art Fair (Kiaf), and Art Collaboration Kyoto, highlighting the agency’s growing influence in the Asia-Pacific region.

Leadership team: 

Sara Fitzmaurice, CEO & Founder

Yun Lee, Vice President 

Laura Schwarz, Director

Notable long-term clients:

Art Basel; BMW Group Culture; Faena; Korea International Art Fair (Kiaf); Museu Serralves; Norton Museum of Art; Stuart Collection at University of California San Diego; Toledo Museum of Art; and Tulsa Artist Fellowship

New client wins:

Chair of the LA28 Cultural Olympiad Maria Arena Bell; Genesis; Iconic; Jewel; Museum of Art + Light; and Zegna

What makes your agency a great place in which to work? How have you fostered a positive workplace culture?

“FITZ & CO firmly believes in fostering our talent and has actively developed the mentorship provided by senior staff members this year. An open office floor plan means that everyone from Account Coordinators on up can learn directly from senior staff, and our collaborative environment allows for truly exceptional teamwork. We host staff team building events, including gallery walks and museum field trips for bonding and art world immersion. Additionally, we have both domestic and international travel opportunities for employees of all levels to work more closely with our global clients, which aids in professional growth.”




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