Factory PR leverages two decades of experience in transforming brands, launching disruptors, and championing changemakers. Over the past year, Factory PR has made significant strides by embracing new and emerging industries. The agency has expanded into tech-enabled health, AI-led wellness, clean beauty, and social commerce platforms, working with high-profile clients such as IKEA, Tory Burch Beauty, Ray-Ban x Meta, and more. A few noteworthy campaigns of late include Tally Health's thought leadership launch at SXSW, 21 Seeds' collaboration with Love Shack Fancy, and Henry Rose’s cross-country tour. Factory PR has also invested in its own growth, enhancing its digital capabilities and adding new talent, including a new VP of Digital. This expansion has allowed the agency to refine its offerings and maintain a competitive edge in the rapidly evolving PR and digital landscape.
Leadership team:
Mark Silver, Co-Founder & CEO
Rose Swarbrick, Managing Partner
Jeff Woodward, COO
Stacy Roman, SVP of Fashion
Liz Hill, SVP of Beauty & Wellness
Eef Vicca, SVP of Tech, Innovation, & Design
Stephanie Jagodzinski, VP of Digital
Notable long-term clients:
ASOS; Chico's FAS (CHICOS, WHBM, + SOMA); Henry Rose; IKEA; Luxottica (Ray-Ban, Persol, Arnette, Vogue Eyewear, Prada); Not Your Mother's; Parlux Fragrances (Vince Camuto, The Shop, Paris Hilton, Billie Eilish, Tommy Bahama); REPREVE
New client wins:
21 Seeds; Ammunition Wine & Whiskey; Elizabeth Arden; Fontainebleau Las Vegas (social); John Varvatos; Loop; Proven Skincare; Primally Pure; Slushy; Tory Burch Beauty (Fragrance)
Describe the key tenets of your agency's mission and ethos.
“Within our company, across divisional teams and with clients, we always approach our work collaboratively. From strategies to creative brainstorming, all voices are heard and valued. We welcome client feedback and offer our constructive expertise to ensure that each relationship fosters trust and establishes an ongoing positive partnership. We don't ride the trend wave; we set the current. Our team strives to be innovative in our approach to strategy and create unique newsworthy opportunities around our clients and their brands, establishing new avenues of communication.”
