Dreamday is a trailblazing agency that has revolutionized PR and affiliate marketing with its innovative "Performance PR" approach. This unique strategy combines both disciplines to deliver measurable results for a prestigious roster of clients, including Ring Concierge, Brightland, Ilia, and Quince. Dreamday's performance-driven methods have notably enhanced partner engagement, exemplified by the development of a robust affiliate strategy for Glamnetic. The agency has also established Dieux as a next-gen cult-favorite skincare brand and successfully positioned Girlfriend as a leader in sustainable and size-inclusive fashion. Most recently, Dreamday achieved its largest quarterly growth to date, doubling its client roster with 14 new highly sought-after lifestyle brands. The agency’s proactive "always-on" new business development strategy ensures continuous growth and the ability to meet evolving PR and affiliate needs. To support this expansion, Dreamday has increased its team by 50% over the past year, adding roles at various levels, including a VP of Affiliate and multiple account management positions.
Leadership team:
Lauren Kleinman, CEO & Founder
Taylor Osumi - Senior Vice President
Jamie Werner, VP of Communications
Lauren Spoto Sprung, Executive Vice President
Jake Leganski, VP of Affiliate
Notable long-term clients:
Brightland, Girlfriend
New client wins:
ILIA, Purple Carrot, Ring Concierge, Quince, Dieux, Bubble, Brez, Real Techniques, EcoTools, Glamnetic, FabFitFun, Otherland, Hiya, Hydroviv, sowell
What makes your agency a great place in which to work? How have you fostered a positive workplace culture?
“Dreamday has a radical approach to work-life balance that aims to ease the generational burnout epidemic that reached a tipping point post-pandemic. Being a profitable, multi-million dollar business should not come at the expense of culture. Although Dreamday is a fully remote company, the agency prioritizes team bonding experiences (both virtual and in-person) and has further expanded its benefits package to go above and beyond the current industry standard. Embodying that above and inspired by her recent 200-hour yoga teacher training, Dreamday Founder and CEO, Lauren Kleinman, created a new “Better You Benefit” to inject personal care and wellness even further into the company's culture. The new benefit includes a week-long paid sabbatical for team members to invest in their personal or professional growth in any way they see fit.”
