The PR Net 100, 2024: DLX NYC

DLX has achieved remarkable growth and accomplishment this year, realizing 100% year-over-year growth and doubling their revenue. They have expanded their team and service offerings, with key milestones including the successful launch of Luna Luna in LA, the opening of Hotel du Couvent in Nice, and the activation of Van's & Sterling Ruby during Frieze in LA. Adding to their achievements, DLX recently opened a new office in London, led by co-founder Sarah Johnson, and continues to serve an esteemed roster of global luxury, ready-to-wear, streetwear, design, and lifestyle clients. Leadership credits this success to the team’s dedication to delivering high-quality work for prestigious brands, maintaining a positive workplace culture with long-term employee loyalty, and a commitment to fun, hard work, and mutual respect.

Leadership team: 

Justin Padgett, President & CEO

Jillian Lockwood, Managing Director

Notable long-term clients:

Chanel, Miu Miu, Zara, Vans, The Orient Express, Augustinus Bader, Google, Bottega Venetta, Palace, Sky High Farm, Laila Gohar, GANNI, Carhartt WIP, Rafael de Cardenas, Proper Hospitality, Luna Luna

New client wins:

Lacoste, Canada Goose, Montauk Yacht Club, Perron-Roettinger

Describe the key tenets of your agency's mission and ethos.

“We only work with best in class brands. Brands who are led by inspiring minds, inspiring business models and brilliant products. We only work with brands who want support on marketing and brand strategy, never solely PR support. We want to make a positive impact on the industry. We do a lot of pro bono work across a number of charities, nonprofits and small independent brands.”




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