With creative hubs in New York, Los Angeles, Chicago, and Portland, Day One Agency is dedicated to crafting impactful stories that captivate audiences and secure a meaningful place in culture. Employing their “Shape, Share, Fuel” approach to storytelling, Day One has attracted a prestigious roster of brands, including American Express, Converse, Chipotle Mexican Grill, Lyft, Nike, and Yahoo!. Over the past year, Day One achieved several notable milestones, such as launching Lyft Women+ Connect to match women and nonbinary riders with more women and nonbinary drivers. For e.l.f. SKIN, Day One created a viral 90s-style spoof PSA with Snooki that led to a sharp increase in sunscreen sales and exceeded social engagement benchmarks. The agency also partnered with Strava for Chipotle's Lifestyle Bowl relaunch, resulting in a 20 percent increase in sales. Overall, the agency grew through strategic investments, long-standing relationships, and new clients, with their innovative approach reflecting continued industry success.
Leadership team:
Josh Rosenberg, CEO & Co-Founder
Brad Laney, President & Co-Founder
Rob Longert, Managing Partner & Co-Founder
Jamie Falkowski, Chief Creative Officer & Partner
Fiza Gujaran, EVP, Head of People, Culture and Diversity
Heather Feit, EVP
Brian Tsao, Group SVP
Daniel Lustig, Group Creative Director
Tim Clarke, Group SVP
Gillian Kushner, Group SVP
Britta Larson, GM, D1A West
Notable long-term clients:
Amazon, American Express, Beam Suntory, Calm, Converse, Chipotle Mexican Grill, Ferrara Candy Co., Lyft, Nike
New client wins:
e.l.f. Beauty, Yahoo!
How has your agency demonstrated thought leadership?
“This year we've prioritized uplifting our employees and wider community through thought leadership opportunities in traditional platforms like panels and summits, but also through newer mediums like our agency podcast and ‘Ask Gen Z’ platform. As experts in trends and what's rising in culture, Day One FM is a podcast that serves as a definitive guide to understanding what's actually trending and worth your attention in culture right now. Twice a month, hosts Eli Williams, Trey Taylor, and Clara Malley interview experts across a wide range of topics, breaking down the trends and people you need to know. Past guests include Joe Hollier, Co-founder of The Light Phone, Steff Yotka, Head of Content at SSENSE, Emily Sundberg of Feed Me, and more.”
