The PR Net 100, 2024: DADA Goldberg

The DADA Goldberg team champions culture and design from their offices in New York and Los Angeles, collaborating with a curated roster of clients to shift perceptions and drive business growth. Over the past year, DADA Goldberg has achieved significant milestones, notably expanding into the fine art, culinary, and fashion sectors. This expansion has reinforced their foundational expertise in design, allowing them to strengthen consulting and relationships across these interconnected industries. A highlight of their recent work includes their support for Laura Kim’s home collection with Crate & Barrel, which garnered extensive media coverage in top-tier publications. Additionally, DADA Goldberg's continued collaboration with Crate & Barrel demonstrates their strategic alignment with design talent. The agency's team has grown with five new members, reflecting a careful and high-quality expansion strategy. By selectively recruiting from the lifestyle space, DADA Goldberg maintains a high level of consulting expertise while fostering creativity and outstanding execution in their projects.

Leadership team: 

Defne Aydintasbas, Co-Founder

Rebecca Goldberg Brodsky, Co-Founder

Ethan Elkins, Managing Partner

Notable long-term clients:

Jenni Kayne, Colin King, CULTURED Magazine, Laura Kim, Jeremiah Brent, Quarters, Nickey Kehoe, STUDIOTWENTYSEVEN, Athena Calderone, digital projects with Mercedes Benz Places - Miami and 888 Brickell by Dolce & Gabbana

New client wins:

John Chamberlain Estate, Jake Arnold, Avdoo & Partners, The Bergen, Laura Kim, Alfredo Paredes Studio, Nina Freudenberger, Olive Ateliers, il Buco, Camilla Marcus, Chloe Crane Leroux

What makes your agency a great place in which to work? How have you fostered a positive workplace culture?

“We aim to be selective with the stories that are told and the clients that the agency works with. There is a focus on keeping a positive workplace culture with open ideation. We value curiosity, collaboration and drive. While the team is currently remote, we organize social outings and magazine readings to build connections. Over the past few years there has been a major push of employees prioritizing wellness in the work environment, which led to building a wellness program into the agency's benefits package. DADA Goldberg is also a proud supporter of The Committee to Protect Journalists (CPJ), an organization that defends the right of journalists to support the news safely without fear of reprisal.”




Contact The PR Net

×