CURICH|WEISS comprises a multi-generational team known for senior-level involvement across their client roster of top names in hospitality and lifestyle. Over the past year, CURICH|WEISS achieved key milestones, including securing The Ritz-Carlton Dove Mountain after previous successes with The Ritz-Carlton Maui, Kapalua, and Portland. They expanded their work with World's 50 Best Bars and deepened their partnership with SunnyD Vodka Seltzer. A notable development was their formalized partnership with Greg Calejo and Daniel Benedict of Amplify Partners NYC, leading to the successful "Summer Solstice Weekend" at Nemacolin. Other impactful projects included the launches of Delola Light Margarita by Jennifer Lopez and Sassenach Gin by Sam Heugha—along with managing the first-ever Tales of the Cocktail experience by Southern Glazer's Wine & Spirits. Given these successes, the agency added five hires in the past year, bolstering the team for new business wins and strengthened client relationships.
Leadership team:
James Curich, Co-Founder & Co-CEO
John Weiss, Co-Founder & Co-CEO
Zach Groth, Vice President
Greg Calejo, Partner
Daniel Benedict, Partner
Notable long-term clients:
The Ritz-Carlton Portland, The Ritz-Carlton Maui Kapalua, Corinthia Hotels, W Aspen, North America's 50 Best Bars, Delola by Jennifer Lopez, SunnyD Vodka Seltzer, Coldwell Banker Commercial, La Maison du Chocolat, Verlasso Salmon, Flaviar, Southern Glazer's Wine & Spirits, The Pale by Sasha Lichine, Vosa Spirits by Kate Upton, Ron Barcelo and TAG Global Spirits Awards
New client wins:
The Ritz-Carlton Dove Mountain, Langham Hospitality Group: Langham Hotels & Resorts, Cordis, Ying ’n Flo, Eaton, World's 50 Best Bars, H|X Hurtigruten Expeditions, Phillips Distilling Co.
What makes your agency a great place in which to work? How have you fostered a positive workplace culture?
“Our culture is overwhelmingly positive. Our focus is on maintaining and championing an environment where the priorities are balanced: solid strategic efforts and results in a collaborative and helpful atmosphere. Each individual is treated and recognized as an individual within the larger team that offers support, advice and growth opportunities. We offer educational opportunities, such as internal sessions and training as well as industry accreditation programs to support the growth of our team members. We are very proud of the team and culture we've built; it allows us to work together to benefit our clients while accelerating career progression for team members and for those team members to feel a tangible effect on the business.”
