Confidant, recognized for its big-agency thinking and boutique agility, has had an impressive year. The agency achieved notable organic growth, driven by efforts from its NYC-based PR studio and Nashville-based creative studio, resulting in its best revenue year to date. Key client initiatives included MadeGood's Back-to-School campaign, which delivered the brand's highest share-of-voice, Shake Shack's Chicken Dance promotion, and Amazon's Delivering the Future global press event, all showcasing the agency's creativity and technological prowess. Additionally, the launch of BARK Air, the first airline for dogs, garnered exceptional coverage. Internally, Confidant expanded its team with four new leadership hires and joined The Nostos Network, enhancing its access to specialized independent agencies and offering clients a comprehensive suite of marketing and tech expertise. The debut of Confidant Allies, the agency's first Employee Resource Group (ERG), marked a commitment to supporting BIPOC and LGBTQIA+ employees. Confidant also recently became a Signatory Plus Member of the Diversity Action Alliance, and continued its DEI scholarship program by awarding its third annual scholarship and internship to a college student.
Leadership team:
Garland Harwood, Co-Founder and Principal (New York City)
Ken Byers, Co-Founder and Principal (Nashville)
Notable long-term clients:
Amazon, Sony, Shake Shack, BARK, The Harlem Globetrotters
New client wins:
Firestone Complete Auto Care, Midea Home Appliances, Cooper's Hawk (project)
Describe the key tenets of your agency's mission and ethos.
“Confidant is committed to increasing representation within the industry and across our workforce, including our leadership team and independent contractors. We firmly believe in equal employment opportunity, regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, experience or Veteran status. As part of this commitment, we provide annual training sessions and have established a set of inclusivity guidelines in our client work.”
