CIVIC is a leading marketing services agency specializing in brand purpose, cultural strategy, creative, content, and PR. With clients like Ford, Verizon, and NBC Universal, CIVIC's PR team excels in entertainment and lifestyle publicity. Over the past year, the agency has grown by embracing new project-based engagements and expanding its service offerings with strategic hires and a new social media team. Recent achievements include the grand reopening of Michigan Central Station in Detroit with the "Live From Detroit: The Concert at Michigan Central," featuring performances by Detroit icons. CIVIC also managed the successful partnership between Carol's Daughter and Coco Gauff, leading to a high-impact media campaign. Additionally, their work on the Major League Soccer Season Pass campaign significantly boosted media coverage for the MLS's streaming partnership with Apple TV.
Leadership team:
Stuart Ruderfer, Co-CEO
David Cohn, Co-CEO
Nate Schreiber, Co-CEO
Julie Safer, Group Head, PR
Notable long-term clients:
Audible Consumer Events, NBCUniversal Content, Peacock, Sony Music Entertainment, New York Road Runners, MTV Entertainment Networks, The Stonewall Inn National Historic Landmark, L'Oreal, Shutterstock, Harper Collins, Timex PR and Social, FX, Hulu
New client wins:
Timex social business, L'Oreal social business, Peacock/Bravo Vault Campaign, FX at San Diego ComicCon, Hulu's Unscripted Series, Harper Collins, Major League Soccer Season Pass
What makes your agency a great place in which to work? How have you fostered a positive workplace culture?
“CIVIC has become the first agency to be designated a “Safe Space,” certified through Stonewall Inn Gives Back Initiative (SIGBI) and their 10-step SIGBI Certification Program. Each CIVIC employee participated in a training course to ensure we are following best practices and standards to foster a safe space for LGBTQ+ employees, LGBTQ+ customers and advocating for equality.”
