Over the past year, Carfrae Consulting has achieved major milestones for luxury brands. The firm successfully executed a 360-degree campaign for ZIMMERMANN, which included the grand opening of the brand’s first store in St. Barth. Another standout accomplishment was the launch of the goop Villa at The Colony Hotel, where Carfrae Consulting managed a national and global communications strategy and hosted an intimate dinner with Gwyneth Paltrow and Sarah Wetenhall. Additionally, the firm organized a two-day VIP and media press weekend in Palm Beach to celebrate Aerin Lauder's exclusive new collections with Williams Sonoma and AERIN Beauty. They also planned the opening event for the Champagne & Caviar Bar at RH Guesthouse, attracting notable guests from entertainment, fashion, and design. By overseeing all aspects from ideation to execution, Carfrae Consulting has expanded its global reach throughout the year.
Leadership team:
Malcolm Carfrae, Founder
Notable long-term clients:
AERIN, Dr. Barbara Sturm, Perfect Moment, RH, The Colony Hotel, Wölffer Estate, ZIMMERMANN
What makes your agency a great place in which to work? How have you fostered a positive workplace culture?
“We have the power and connections of a ‘big’ agency with the intimacy and personalized attention to detail of a boutique agency. Unlike large traditional agencies, our Founder & Principal, Malcolm Carfrae, leads and oversees each client account, bringing unparalleled expertise and credentials across all sectors of luxury beauty, fashion, hospitality, events, and the VIP forefront of all the consultancy's work. Backed by a close-knit, premier team of industry-leading creative, adaptable, and forward-thinking communication experts, we're able to lean on each other's skills, experience, and relationships for support and to further educate ourselves and best paths forward for our clients.”
