The PR Net 100, 2024: bread & Butter

bread & Butter is a communications collective with a deep passion for hospitality, reflected in every campaign they design. This past year, they expanded their client roster with AOR campaigns for major brands like Whole Foods Market and North Italia, and destinations like Park City's Canyons Village Management Association and Wynn Las Vegas. They also helped open key locations including Pret a Manger's first West Coast spot, The St. Regis Chicago, drift Palm Springs, and Conrad Orlando. Their work with Chef Peter Hemsley’s Aphotic earned its first Michelin star, and they launched the New York Times bestselling cookbook Pizza Night. They also launched Late Checkout, a platform for trendsetting in hospitality, and introduced breadWinners, a monthly digital job fair that has become highly popular, showcasing their innovative approach to both industry leadership and team growth.Instead of just growing in size, bread & Butter focused on working smarter, streamlining their team to 80+ employees across 20 locations. 

Leadership team: 

Rachel Ayotte, CEO & Founder

Samantha Markiewicz, Chief Digital Officer

Jennifer Cornet, President

Sarah Jacober Spitzer, Vice President

Notable long-term clients:

Whole Foods Market, Badrutt's Palace, drift Hotels, Chef Maneet Chauhan, Wynn Las Vegas, Pret a Manger, Easton Porter Group

New client wins:

The World's 50 Best Restaurants (events), Formula One Grand Prix (events), Greasing of the Poles (events)

Describe the key tenets of your agency's mission and ethos.

“Hospitality first: when asked, ‘how is bread & Butter different?,’ our answer is always that not only do we work exclusively with clients in the hospitality industry, but b&B was founded with the principles of hospitality in mind: the generous and friendly treatment of visitors and guests. We are in the service industry. When we go to a restaurant, we have the pleasure of being served. When we come to work, the tables turn and we are there to serve: our clients, the media, each other.”




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