Over the past year, Brandsway Creative has reached several remarkable milestones, reinforcing its status as a leader in public relations and creative services. The agency has made significant strides with major annual events, including Alice & Olivia’s Pride Events, Project Zero’s Annual Beach Cleanups with Alexandra Richards, and Jill Zarin’s Hamptons Luxury Luncheon benefiting Thyroid Cancer. A strategic expansion into influencer marketing and events has enabled Brandsway Creative to deliver innovative and engaging experiences for indie brands such as Winky Lux, GENTE by Marianne Fonsecca, Little Words Project, and Once Upon A One More Time on Broadway. As a top agency in the Hamptons, Brandsway Creative has broadened its influence with over 14 client activations for the summer of 2024. The agency’s recent expansion into the North Fork—featuring clients like Little Fish in Greenport and serving as the agency of record for the North Fork TV Festival—demonstrates its strong local presence and growing reputation.
Leadership team:
Kelly Brady, Founder & CEO
Tara Ciccone, Partner
Notable long-term clients:
Winky Lux, Eco Fashion Corp, Marci Zaroff, Nigel Barker, Sage & Madison, Oscar De La Renta, Libertine, Sports Illustrated Rookie Sharina Guttierez, Bravo stars Ubah Hassan, Tinsley Mortimer, Meredith Marks, Jordan Emmanuel, Corey B, The Montauk Beach House, Sole East, Memory Motel, Bijoux, Aspen Snow Ball, North Fork TV Festival, Project Zero's Annual Beach Clean Up & Art Auction, Jill Zarin's Hampton Luxury Luncheon, TV Guide Magazine Cover Parties for 2024-25
New client wins:
Alice & Olivia, PAPER Magazine, Emira D'Spain, Jessica Hart, Moussaieff Jewellers, PAROS, Cory B, Alexander Hankin, Hilary Swank, NYLON, Yoshico-Alexis Katahira, Venita Aspen
Describe the key tenets of your agency's mission and ethos.
“As a whole, our agency is committed to celebrating and uplifting diverse voices and stories. We have an intentional diverse client roster and we strive to ensure that our campaigns reflect a cultural relevance fused with a sensitivity to the nuances of different audiences. We believe in fostering a sense of belonging and respect for our clients, their brand, and our team. We have [also] built this agency to swiftly and nimbly connect through our in-house resources. Our superpower lies in our ability to amplify our clients by leveraging internal connections. By relying on our departments to make things happen quickly, we can, for example, arrange for a restaurant from our hospitality department to host a media & influencer dinner for our beauty/ fashion client, hosted by a celebrity/influencer from our talent department.”
