The PR Net 100, 2024: Brand Curators

Over the past year, Brand Curators has achieved substantial growth, driven by an expanded service range and the introduction of a new creator management division. This progress has reinforced its position as a leader in public relations and creative services. The agency successfully launched Youth Art Day with Mikail Akar, collaborating with One World Observatory, Art Start, The Door, and Boys & Girls Club of Harlem to enhance Akar’s visibility in the U.S. media. Additionally, Brand Curators spearheaded a comprehensive PR campaign for the 5th annual Afribembe Festival, securing extensive media coverage. The launch of the 1AND1 app marked another significant milestone, with strategic PR support resulting in notable media coverage and user engagement. Brand Curators’ community impact was highlighted through mentorship programs providing digital marketing internships to 10 inner-city youths. The two-year anniversary of Main Character Energy, a podcast by agency founder Tiffany Knighten, further solidified the agency’s thought leadership this year.

Leadership team: 

Tiffany Knighten, Founder & CEO

Notable long-term clients:

Caribbean Cultural Center African Diaspora Institute (CCCADI), Family Equality, ONE X LEAGUE, Warner Music Group Social Justice Fund, Mikail Akar, 1AND1, Corporate Quitter

New client wins:

Art Start NYC, Wet N' Wild x Target, Walmart, YouGoNatural, Chime, Novo

Describe the key tenets of your agency's mission and ethos.

“We do it for the culture at Brand Curators! We are dedicated to staying informed about cultural trends and supporting our clients in building brands that reflect their vision and values. By integrating cultural awareness into our strategies, we ensure that our client's brands resonate deeply with their target audiences and contribute positively to the cultural landscape. Our commitment to amplifying the voices of BIPOC artists and creators has allowed us to secure meaningful press placements and brand partnerships, ultimately increasing representation in entrepreneurial, leadership, and creative public discourse. Supporting culture-building efforts also fosters a more inclusive and equitable creative industry, aligning with our broader mission of promoting representation and equity.”




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