BMF’s expertise spans various sectors, including hospitality, tourism, beauty, luxury, fashion, technology, and entertainment. Recently, the agency was named the experiential AOR for Lamborghini U.S., responsible for managing high-profile sponsorships and events for the brand’s 60th anniversary. BMF has also collaborated with major stars like Lady Gaga, Rihanna, and Beyoncé on notable events and product launches. The agency’s growth over the past year has been driven by its multidisciplinary leadership and comprehensive service offerings, including experiential, digital, strategy, and public relations. Under the guidance of Breanna Metcalf-Oshinsky, Head of PR, and Ty Bentsen, Head of Business Development, BMF doubled its client roster and increased the PR division’s revenue share. This success is highlighted by new client acquisitions, notably prestigious hospitality brands such as The Carlyle, A Rosewood Hotel; Waldorf Astoria Monarch Beach Resort & Club; Tourism Fiji; and The Ritz-Carlton, San Francisco.
Leadership team:
Bruce Starr, Co-Founder + CEO
Brian Feit, Founding Partner
Ed Starr, Managing Partner
Ty Bentsen, Head of Business Development, PR Strategist
Notable long-term clients:
Marriott International, Rosewood Hotels & Resorts, Belmond, Lamborghini, SPANX, Crystal, Loews Hotels & Co, Canyon Ranch, Estee Lauder, Sunglass Hut, Visa
New client wins:
SPANX; Tourism Fiji; The Carlyle, A Rosewood Hotel; Waldorf Astoria Monarch Beach Resort & Club; The Ritz-Carlton, San Francisco; Qantas Airways; Global Ports Holding; Dyson
What makes your agency a great place in which to work? How have you fostered a positive workplace culture?
“The LGBTQ+-founded and -owned agency is certified by the NGLCC, and coupled with its almost entirely female leadership team, the agency provides diverse perspectives for its clients while also championing underserved voices internally. With its New York, Miami, Los Angeles and London offices, the agency is able to take a global approach in its creative for clients. Employees are able to work with a flexible hybrid model, and the company gets together twice a year for all-staff team bonding outings. Offices also take part in cultural outings where they visit galleries and other events to inspire innovative thinking.”
