Berman Group is globally renowned for its expertise in luxury real estate, lifestyle, and hospitality, offering a comprehensive range of services that include strategic public relations, branding, and event production.In the past year, Berman Group has achieved significant milestones with a diverse roster of high-profile clients. The firm led event management and public relations for the New York State Minority- and Women-Owned Business Enterprise Forum, the state's largest MWBE conference. They also designed the brand identity for major public projects such as the Brooklyn Army Terminal and MADE Bush Terminal, and hosted the Food & Wine Festival. Noteworthy new clients include Tishman Speyer, for whom Berman Group rebranded 666 Third Avenue as 6 Grand Central, and Brandywine Realty Trust, one of the largest publicly traded REITs in the country. Additionally, the firm created brand identities for exclusive private clubs, including the Savoy Club for BXP and the Paramount Club for Paramount Group. Additionally, Berman Group’s work with RIPCO, a national retail leader, highlights their innovation in digital shopping experiences and wellness activations.
Leadership team:
Sarah Berman, Founder & President
Philip Ramirez, Chief of Staff
Paul Dunn, Creative Director
Ashley Baker, Creative Director
Notable long-term clients:
Tishman Speyer, Brookfield, BXP, Howard Hughes, Fisher Brothers, RXR, Brandywine Realty Trust, Paramount, Thor Equities, Post Brothers, Rudin, Silverstein, Urban Land Institute (ULI) New York, WX Executive Women in Real Estate, CoreNet Global New York City, CoreNet New England, Real Estate Lenders Association, NAIOP NYC, IFMA New York City Chapter, Avenue of the Americas Association, NYC Builds Bio+, Greater New York Construction User Council (GNYCUC), Contractors Association of Greater New York (CAGNY), Building Trades Employers' Association (BTEA), The Building Owners and Managers Association (BOMA), Searchlight Capital, InterVest, Axiom Asia, Clarion Partners, North Bridge, KKR, Dune Real Estate Partners
New client wins:
New York State Minority- and Women-Owned Business Enterprise Forum, Brooklyn Army Terminal, MADE Bush Terminal, Savoy Club (BXP), Paramount Club (Paramount Group), 22 Vanderbilt, Level 10 (Starrett-Lehigh building), 6 Grand Central (formerly 666 Third Avenue), Brandywine Realty Trust, Himmel + Meringoff
What makes your agency a great place in which to work? How have you fostered a positive workplace culture?
“The team members at Berman Group appreciate the opportunity to work with a wide range of clients in a truly comprehensive manner. Across various teams, each staff member learns and refines skills in public relations, content development, branding, and creative events. Every team member is encouraged to be storytellers in their own unique way and to connect with some of the world's leading real estate brands and developments. Additionally, the agency has organized some of the largest conferences in the nation around the theme of engaging women and minority enterprises.”
