Berk has been a leading agency in sports, entertainment, reputation management, consumer lifestyle, food and beverage, and travel for 25 years. Over the past year, Berk has achieved notable milestones, including executing Fanatics' groundbreaking "Merch Madness" event and launching an innovative partnership between Fanatics and the Make-A-Wish Foundation, marking Fanatics as the organization’s first sports partner. They also partnered with Unrivaled, a new women's professional basketball league debuting in January 2025, and played a key role in unveiling Foot Locker’s "store of the future." Additionally, Berk became the first PR agency of record for Issa Rae’s HOORAE Media, a 360 media and production company focused on elevating underrepresented voices. To celebrate its 25th anniversary, Berk launched a pro bono program, investing $100,000 in PR services for impactful companies. To drive continued growth, Berk has expanded its services to include paid influencer campaigns, talent partnerships, and interactive activations.
Leadership team:
Ron Berkowitz, Founder & President
Melanie Van Dusen, Executive Vice President
Marisa Carstens, Executive Vice President
Marc Sausa, Senior Vice President
Laura Kepus, Vice President
Chris Bartels, Vice President
Notable long-term clients:
PUMA, Fanatics, Major League Soccer, The Cheesecake Factory, Caesars Entertainment, Comcast, IBM, Roc Nation, Lids
New client wins:
Carolina Panthers, Charlotte FC, Rao's, World Series of Poker, X-Games, Unrivaled, Foundation to Combat Antisemitism, Fanatics Events, Fanatics Collectibles (Topps), World Surf League, Gran Coramino, VAI Resort
Describe the key tenets of your agency's mission and ethos.
“Berk is made up of a team of dynamic and engaging storytellers who are experts on how to meet consumers where they digest news most. From content to conversations, the Berk team has its finger on the pulse, driving earned-worthy ideas that bring clients to the forefront of culture. The agency's integrated approach to creative storytelling generates buzz, breaking through with stories that disrupt and connect. Drawing from insights and analytics, Berk designs strategies that allow brands to engage an audience in a two-way dialogue that's grounded in natural social interactions. In doing so, Berk strengthens a company's existing base while always fueling growth one can retain.”
