Becca has been a cultural and hospitality leader for 20 years, with teams in New York and Los Angeles supporting clients located in the U.S., Mexico, Europe and the Caribbean. This year, the agency went global, expanding with a London office via their strategic partnership with Prosek Partners. Becca has achieved significant success over the past year, showcasing their expertise at the intersection of culture and hospitality. They raised the profile of Mustique Island among high-net-worth individuals, securing coverage across new platforms beyond traditional travel press, and in the design industry, Becca amplified West Elm’s designer collaborations. They also bridged food and fashion with a successful book launch for Milan-based designer J.J. Martin, expanded into new industries with curated experiences, and played a key role in launching Netflix's Stranger Things CPG brands. Their work in luxury hospitality includes leading communications for the high-profile opening of Fontainebleau Las Vegas.
Leadership team:
Becca Parrish, Founder & CEO
Helen Medvedovsky, COO
Elise Merghart, Senior Vice President
Notable long-term clients:
Eric Ripert + Le Bernardin, Mashama Bailey + The Grey, Enrique Olvera + Casamata, Din Tai Fung, Emeril Lagasse + The Emeril Group, Elena Reygadas + Rosetta, Ralph Lauren (The Polo Bar, Ralph's Coffee), Vicki Freeman + The Bowery Group, Addison Restaurant, Flour + Water Hospitality Group, Bangkok Supper Club, La Mercerie, Saltie Girl, Tara Monsod + ANIMAE and Le Coq, Puffer Malarkey Collective, Kitty's Hudson, Fontainebleau Las Vegas, Rockhouse, The Chloe + The Celestine, Rockefeller Center + Tishman Speyer, The Spiral, Casa Dragones Tequila, West Elm, Roman and Williams Guild, Ten To One Rum
New client wins:
Din Tai Fung, Elena Reygadas, Enrique Olvera + Casamata Group, Emeril Lagasse + E.J. Lagasse, Llama San, Llama Inn, Bludorn, Puffer Malarkey Collective, Xiao Ye, Shy Bird, Lucian Books and Wine, Mustique, TOURISTS, West Elm
Describe the key tenets of your agency's mission and ethos.
“We are #1 in the hospitality space because we've made it our mission to understand how to build demand and create places people talk about. From setting up buzzworthy moments to preparing for critical review, we ensure our clients are in high demand well past opening. Our combined expertise in the comms and digital spheres is our superpower. We can spot the cultural and narrative value and translate these into quantifiable results. Our credibility gives us a unique vantage point for spotting gaps in the market. We know what resonates with audiences and how to amplify the qualities that make a new brand special. Conveying sincerity, care, authenticity, and passion comes second nature to us.”
