Bear Icebox specializes in guiding CMOs, growth officers, and entrepreneurs to amplify their brands, positioning them for major milestones like acquisitions, early-phase investments, and successful sales and marketing initiatives. Bear Icebox also supports mid-size companies and legacy brands in building awareness to drive lead generation and revenue growth. In the past year, Bear Icebox has experienced significant growth, expanding its global team to include members in South Korea and El Salvador, and adding new partners, a business development lead, and dynamic PR professionals in the US. The agency’s growth has been driven by setting ambitious goals and training account leads in both PR strategies and consulting. Embracing innovative approaches has enabled Bear Icebox to stay ahead of the evolving PR landscape and effectively propel its clients forward.
Leadership team:
DeAnna Spoerl, Co-Owner, Director of Client Services
Bob Spoerl, Co-Founder, Director of PR
Notable long-term clients:
Cherry Bekaert, Rajant Corporation, CADDi, ProGlove, Configura, Newcastle Systems
New client wins:
CADDi
What makes your agency a great place to work? How have you fostered a positive workplace culture?
“At Bear Icebox, our positive workplace culture is built on freedom, autonomy, mutual respect, and a genuine care for each individual. Our small team takes on big responsibilities, with each account leader enjoying the flexibility to manage their accounts, schedules, and workflow within our guidelines, which complements our hybrid model. We approach our work with the same flexibility we value in our workdays—being adaptable and avoiding rigidity.”
