Articulate had a remarkable year, highlighted by significant accomplishments across various projects in the drinks sector, including campaigns for The Glenlivet, Malibu, and Roku. To celebrate The Glenlivet's 200th Anniversary, Articulate partnered with artist Laila Gohar to create a spectacular 200-inch-long cake topped with 200 candles for a celebration event at Elizabeth Street Garden. For Malibu, the "Vacation You" summer program brought together Bravo's Summer House star Paige DeSorbo, LSPACE, and ResortPass. The "Come Alive with the Seasons" campaign for Roku Gin, directed by Sofia Coppola and featuring actress Elle Fanning, highlighted the unique harvesting process of Roku Gin's six Japanese botanicals through the concept of shun. Additionally, Articulate expanded their global practice with briefs from Maestro Dobel and Maker's Mark, an accomplishment that leadership credits to the agency’s talented team of longtime employees.
Leadership team:
Moira Breslin, Founder
Ed Green, SVP Client Relations
Chloe Ellis, SVP Strategy and Planning
Jaime Weinberg, Head of Luxury
Eleanor Judge, Head of Global
Maria Falchetti, Head of Consumer
Tiffany D'Aurizio, Head of Partnerships
Notable long-term clients:
Basil Hayden, Perrier-Jouët Champagne, Malibu, The Glenlivet, Hibiki, Yamazaki, Roku, Sipsmith, Nutrl, Bushmills Irish Whiskey, Maestro Dobel Tequila
New client wins:
Makers Mark, Quintessential Brands Group
What makes your agency a great place in which to work? How have you fostered a positive workplace culture?
“This is everything to our success and we do not underestimate the effort it takes up and down the business to foster a positive and inspiring environment. We take our commitment to our team seriously – our expectations for the team are high, and in return, we have a commitment to providing extensive benefits and growth opportunities.”
