Alison Brod Marketing + Communications is a longtime leader across the quick-service restaurants and CPG industries, as well as the beauty, retail, tech, and wellness categories. The team’s approach – ‘we ideate in headlines’ – is reflected in some of their biggest accomplishments of the past year, from the Charlotte Tilbury x F1 Academy collaboration to SoulCycle's Taylor Swift Eras Tour 'Taylor Takeover.’ ABMC has seen significant growth in integrations, collaborations, and partnerships over the last year, leading to the creation of a dedicated division that collaborates with their Influencer and PR teams. Their celebrity division is also expanding as the team leverages A-list endorsements to enhance marketing campaigns, and their growing influencer marketing division doubled in size to meet client demand.
Leadership team:
Alison Brod, Founder
Notable long-term clients:
Pizza Hut, Charlotte Tilbury, L'Oreal Paris, Garnier, Essie
New client wins:
Arby's, Baskin-Robbins, Homebake 425°/:30, Dunkin', Dyson Beauty, IHOP Coffee*, Jimmy John's, Kraft Singles, H&M, Maxwell House, Miller Lite, MiO, Ore-Ida, Pantalones (Matthew McConaughey's Maximum Effort new launch), Pepsi, Sonic*, Cash App, RetailMeNot, American Museum of Natural History Annual Benefit, Build-A-Bear, Holiday Inn, Hurley, Petco, Love, Lands' End, Ever/Body, Morphe, MoroccanOil, Redken, Shu Uemura
What makes your agency a great place in which to work? How have you fostered a positive workplace culture?
“Everyone talks about social media but forgets that social media has made people actually less social. We look to hire and foster constant engagement and a personality that fits the role of a publicist. There is zero hierarchy on bringing ideas and interesting people to the office – we have a beauty/hair salon which is our ‘test kitchen’ for products and a floor-to-ceiling ‘shopping’ display of exciting launches yet to be seen as well as hero products, so media, influencers, celebrities, marketing experts, and our own teams can enjoy and learn.”
