The PR Net 100, 2024: 5WPR

For more than 20 years, 5WPR has empowered talented individuals to collaborate, grow, and lead clients to success, resulting in an average team leader tenure of 11 years and numerous returning employees. This success is reflected in the agency's employer accolades this year, which celebrate 5WPR as an exceptional workplace. Additionally, the executive team expanded with the addition of Executive VPs Jarrod Bull, Robyn Wellikoff, and Cory Crayn, who returned to the agency from another organization. Another exciting development was the launch of HOW, a new digital agency that strategically applies the team's proven communication principles to the digital experience.

Leadership team:

Michael O'Brien, Global CEO

Matthew Caiola, Co-CEO

Notable long-term clients:

AirHelp, Arbol, AvidXChange, Big Brothers Big Sisters of America, Blenders Eyewear, Circle Line Sightseeing, Cirrus Nexus, Cosnova (Essence and Catrice cosmetics), Deako Lighting, EOS North America, Ethique, Fetcherr, Filament Health, Galanz, GNC, G-SHOCK, iDeal Semiconductor, Integral Ad Science, It's a 10 Haircare, Jason Mitchell Group, Leapsome, Lenox, LifeStyles Condoms, Linqto, Luna Park, Miami Fashion Week, New York Cruise Lines, Pawlicy Advisor, PhotoRoom, Rising Team, Samsung SmartThings, SMEG, Tavern on the Green, Therabody, TOPPS, TourBox, Webull, Zeta Global

New client wins:

PatientFi, Boomerang, Strong Museum of Play, Zoom Room, Skyscanner, Attain, WorkWave, Indie Beauty Media Group, HIGHLANDER, Travel Medford, Casetext, Advantage Rental Car, Royal Air Maroc, Turismo de Lisboa

What makes your agency a great place in which to work? How have you fostered a positive workplace culture?

“We celebrate individuality, recognizing and appreciating what sets each person apart. Our culture encourages everyone to act on their ideas, driving tangible results for our clients. At 5W, our commitment to fostering a diverse workforce remains unwavering. In our pursuit of progress, we are dedicated to creating a safe and inclusive environment, adapting to change while preserving openness.”




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