The PR Net 100, 2023: Zoi Agency

ZOÏ Agency, with offices in New York, Montreal, and Toronto, provides comprehensive North American support and global public relations services to its clients. Over the past year, the agency has not only maintained but also expanded its longstanding partnerships with prestigious clients such as Tiffany & Co., H&M and Fendi, reflecting their commitment to excellence and client satisfaction. In that vein, the last 12 months have also seen the agency embrace a holistic approach to working with press partners, integrating earned media, paid media, affiliates and events to maximize client ROI. Given ZOÏ’s 24 years in the business – specifically their expansive network, strong relationships and market expertise – the agency is increasingly being trapped for strategic counsel across categories, which is a service that leadership foresees growth in. 

Leadership team: 

Maria Varvarikos, Founder & President

Brittany Elliott, Vice President, Communications

Notable long-term clients:

Tiffany & Co., H&M, Fendi, GOODEE, Gucci, COS, Johnson & Johnson, Christian Louboutin, Fogo Island Inn

New client wins:

Acne Studios, Nespresso, Club Med, LANEIGE, Uncle Studios

Explain how your agency is pushing the boundaries of PR and communications by integrating innovative strategies, tools, or technologies to enhance your offerings and benefit your clients.

“The pandemic reinforced that the most essential aspect of our business is our relationships, and that we need to invest as much time as possible into nurturing existing and fostering new relationships with press, talent, as well as clients. It’s clear that we can’t spend all of our time behind a computer if we want to be effective at coming up with relevant, creative ideas and strategies and creating new connections for clients. With this in mind, we continue to incorporate new technologies to streamline our workflow, in order to focus more of our time and efforts on our relationships. Tools like Meltwater, Lefty, Google Drive, various accounting apps, Slack, and more, help us save time so we can focus on what matters most. We’re also beginning to incorporate AI technologies, like ChatGPT, to streamline workflow where it currently makes sense.”

Contact The PR Net