The PR Net 100, 2023: Zapwater Communications

A leader in destination and lifestyle marketing, Zapwater Communications serves clients all around the world from their Chicago, Miami and Los Angeles offices. The agency saw substantial growth this year, particularly in its social media and influencer marketing areas. Internally, the agency’s digital team grew by 60%, and their Miami office has doubled in size and revenue. Zapwater recently launched a Hispanic/Latino marketing practice, with integrated strategies led by their bilingual team spanning all three offices. The agency is also collaborating with clients on integrating affiliate marketing into their strategies, from building brand new programs to choosing the right affiliate platform partner. In fact, Zapwater is the first agency to beta test an agency-led program with LTK, developing several pilot programs specifically for their travel clients. 

Leadership team: 

David Zapata, CEO & Founder

Mayra Bacik, CFO

Jennifer Lake, Chief Strategy Officer

Stephanie Poquette, Senior Vice President of Social Media & Influencer Marketing

Amanda ReCupido, Managing Director, Zapwater Chicago

Holly Zawyer, Managing Director, Zapwater Miami

Jennifer Barry, Managing Director, Zapwater Los Angeles

Notable long-term clients:

ACCOR Hotels & Resorts, Baja Sur Tourism, Ball Horticultural, Coco Collection (Maldives), Discover Dominica, Visit Finland, Ethiopian Airlines, Dr. Scholl’s, Grupo Xcaret, Hawks Cay Resort, Hestan Culinary

New client wins:

Air Tahiti Nui, Ayana Resort Bali, The Black Travel Summit, Chateau de Berne, Havila Voyages, Pan Pacific Hotels Group, PARKROYAL Hotels, Sonesta Sint Maarten, Tricoci

Explain how your agency is pushing the boundaries of PR and communications by integrating innovative strategies, tools, or technologies to enhance your offerings and benefit your clients.

“Currently, we’re the first agency to beta test an agency-led program with LTK, and the world’s largest affiliate monetization platform. In collaboration with LTK, Zapwater is developing several pilot programs specifically for our travel clients. Our affiliate monetization efforts will include casting and vetting influencer trips while providing our travel clients with real time analytics and data about clicks, conversions, and overall performance data. Furthermore, we recently launched a formal “content mission” service for clients. Our social media team plans and implements content trips for clients to capture video, photography, and other digital assets that can be leveraged for a client’s website, marketing collateral, and social media channels. This low-cost program has already been incredibly successful, including trips for clients including Hyatt Hotels and Discover Dominica Authority.”

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