The PR Net 100, 2023: ZAK Communications

ZAK Communications is a values-led agency specializing in lifestyle, fashion and beauty clients, with offices in both Montreal and Toronto (and a fully bilingual team). The year was off to a strong start for ZAK, as the boutique agency became a member of the global B Corp community, as well as the Impact Relations Institute, an organization focused on how comms can influence positive social and environmental impact. It makes sense then that ZAK rebranded earlier this year, ushering in a new era of comms expertise and fresh social media offering. Designed to complement both traditional and non-traditional PR strategies, this suite of in-house social media services includes strategy, analysis and management as well as organic and paid influencer campaigns, white label campaigns and more – each offered à la carte as well. 

Leadership team: 

Laurie Zakreski, Principal & Founder

Alanna Ramgoolam, Business Director

Anne-Marie Lamoureux Boily, Account Director

Notable long-term clients:

Fenty Beauty, Fenty Skin, Oribe, Nexxus, Messika Paris, Lip Lab, RISE Kombucha, SABBYA, Silk Laundry, Bugatti, 24 Good Deeds, LaMarque

New client wins:

Kerasilk, Lamarque, Festival Mode and Design

Explain how your agency is pushing the boundaries of PR and communications by integrating innovative strategies, tools, or technologies to enhance your offerings and benefit your clients.

“PR has evolved significantly in the past several years and months as the media landscape becomes ever more fragmented and as digital / social media continues to evolve as an important way for consumers to discover and interact with brands. ZAK has developed an integrated PR x Social Media offering that unites under our storytelling expertise and makes full use of PR’s in-depth knowledge of a client’s brand ethos. Leveraging modern AI tools for efficiencies, our PR x SM offering is built around an annual editorial calendar that incorporates key brand moments with relevant cultural trends funneled through various channels from newsletters and blog posts, to social platforms to PR pitching, events and more. By putting storytelling at the heart of the strategy, we ensure strong, consistent messaging that helps elevate brand positioning while providing clients with an efficient solution under one roof.”

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