WhitPR's dedicated efforts involve exploring new industries for client partnerships and developing additional service options with the aim of promoting stories that celebrate Black culture and contribute to the empowerment of marginalized communities. This year, the agency sought opportunities to bridge the gap between brands and multicultural audiences, expanding its services into the Hospitality and Wine & Spirits sectors. This expansion includes support for businesses founded and led by individuals from diverse backgrounds and those aiming to genuinely engage with communities of color. WhitPR opened its newest office location in Rahway, NJ to better serve clients within the NYC area, and was recently recognized as the first Black-woman- owned public relations agency in the City of Rahway.
Leadership team:
Dreena Whitfield-Brown, Founder & CEO
Notable long-term clients:
Black Love, Inc. Generation Hope, Scotch Porter
New client wins:
Digitalundivided, LS Cream Liqueur, Phillip Ashley Chocolates, Ruby’s Southern Comfort Kitchen, Warner Music Group, Blavatnik Family Foundation Social Justice Fund
Explain how your agency is pushing the boundaries of PR and communications by integrating innovative strategies, tools, or technologies to enhance your offerings and benefit your clients.
“For over a decade brands have sought out WhitPR for its expertise in connecting with multicultural audiences. At the core of our success is not just our acute knowledge of the cultural moments and movements that resonate most with BIPOC communities but more than anything, how we seamlessly marry this prowess with crafting value-driven brand stories that leverage owned and earned media channels to make a meaningful difference and change the trajectory of businesses. It is our belief that even in a digitally driven society, good stories still take precedence. As brands increasingly seek tangible outcomes that reflect positive ROI, we don’t merely use data to communicate performance but instead support our clients by contextualizing the value and impact of authentic storytelling.”
