The PR Net 100, 2023: Tractenberg & Co.

Tractenberg & Co. specializes in beauty, lifestyle, and wellness, focusing on brand building, awareness and engagement through holistic programs. The agency strengthened their client offerings across important areas this year; as affiliate marketing has become a key component of the PR landscape, the agency has optimized their tools and amplified their editorial strategy to focus on affiliate media, ultimately generating sales-driven press coverage with proven monetary results for clients. The Tractenberg & Co. team has also focused on optimizing their approach to data-driven planning, employing exciting new tools and real-time trackable monitoring, and has further bolstered their events and experiential arm. 


Jacquie Tractenberg: Founder & President

Dana Tuchman-Kaynes: Senior Vice President

Lauren Donner Levinson: Senior Vice President

Christina Cassera: Senior Vice President

Notable long-term clients:  

John Frieda Hair Care, Burt's Bees, Color Wow, Drybar, Molton Brown, Harry Josh Pro Tools, Curél, Dr. Brandt, True Botanicals, CO Bigelow, Tammy Fender, Dibs, Goldwell

New client wins:  

Bakeup, Care.e.on, Made By Dentists, SpoiledChild, Acure Style Edit, Scotch Porter, Surya, Itinera, Junk Theory, Zuvi Kim, Kimble Hair by Hairuwear Instanatural

Explain how your agency is pushing the boundaries of PR and communications by integrating innovative strategies, tools, or technologies to enhance your offerings and benefit your clients. 

“To ensure our clients consistently have a cutting edge advantage when it comes to creating game-changing PR strategies, we have optimized our approach to data-driven planning with new tools and real-time trackable monitoring. When launching a product, building a campaign or creating a narrative, it is critical that we utilize data mined from not only market research and surveys, but up-to-the-minute tracking tools that can guide our decision-making and enable us to pivot in an instant if needed.”

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