The PR Net 100, 2023: Third Eye

Third Eye works across creative industries including art, architecture, design, fashion and hospitality, and this year saw the team grow both their client categories and capabilities. The agency has evolved their client base to include the world of performing arts and dance, and over the past 12 months, Third Eye has signed new clients including LA Dance Project and the New York City AIDS Memorial. In addition, they’ve expanded their offerings for non-profit organizations, now performing extensive outreach for patron development and engagement. Company culture is a priority for leadership, and as such the agency has upgraded their New York headquarters with a new office overlooking Madison Square Park and expanded their employee benefits package.

Leadership team: 

Justin Conner, Co-Founder 

Dan Tanzilli, Co-Founder

Notable long-term clients:

Frieze Art Fairs (New York / Los Angeles), The Broad, The Winter Show, The Brant Foundation, SculptureCenter, Marianne Boesky Gallery, The Phillips Collection, Frederick Fisher and Partners, L.A. Louver, Tina Kim Gallery, The Aldrich Contemporary, The Art Students League of New York, Regen Projects, Orange Barrel Media, Serpentine Galleries

New client wins:

Acquavella Galleries,, White Cube, The New York City AIDS Memorial, LA Dance Project, Hannah Hoffman Gallery, LG

Explain how your agency is pushing the boundaries of PR and communications by integrating innovative strategies, tools, or technologies to enhance your offerings and benefit your clients.

“The art world is a space that praises individuality and human creativity like no other. With that in mind, we believe that PR is a people-first business, and technology, despite its best efforts, will not replace the deep relationships and the human touch that a dedicated team of professionals can provide. Over the past year we have invested in technology platforms and resources that streamline our internal administrative processes. This includes services that simplify media tracking and analytics reporting, automate press clippings, and disseminate press materials in ways that free up valuable time for us to be engaging directly with our clients, the media, and important members of the international arts industry. Nothing will ever beat the interpersonal dialogue we have with the media about our clients and the robust cultural content they create.”

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